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There are many various mediums and platforms your business can use to advertise and succesfully market. These platforms can be categorised under two main forms of marketing- Traditional Marketing or Digital Marketing. Once you have a clear understanding between traditional and digital channels and the purpose they each serve, you’ll be able to use each […]
You may have heard the famous saying “less is more” used frequently in day to day situations and being used in conversation across industries such as interior design, fashion, beauty and art. When it comes to graphic design, many successful designers have adopted the “less is more” concept throughout their work, also known as minimalism. […]
Britain’s shopping basket is going free-from, with Brits dodging dairy and going off gluten and grains at a growing rate. We have forked out an extra £230m on free-from food and drink in the past year. That’s a rise of more than 40%! This 40% growth has not only been driven by consumers who have […]
Brand guidelines are the core to your company. From the style to the way your business communicates to all existing and future clients. The guidelines focus on a range of aspects, such as the ethos, business values, the logo, colour scheme, imagery and photography, advertising strategies, wording and stationery and anything else unique to your […]
Over the last 2 years the internet has been awash with Gifs, MEMEs and fantastic photography. Not since the cavemen used wall paintings have we seen images as the forefront of communication. We, as a society, are using images to communicate more than ever as a picture paints a thousand words. Instagram lets us share […]
Okay, so it’s true we live in a technical age where everything is at our fingertips, we have ‘disposable’ information ‘on tap’ through search engines and we read on average 285 pieces of information daily. We get saturated in the stuff, which means only the best and most relevant information manages to make it to […]