The importance of brand guidelines

Brand guidelines are the core to your company.

From the style to the way your business communicates to all existing and future clients. The guidelines focus on a range of aspects, such as the ethos, business values, the logo, colour scheme, imagery and photography, advertising strategies, wording and stationery and anything else unique to your brand. The aim of the guidelines is to maintain a strong, consistent personality that will be transferable to your brand’s future.

Brand guidelines should ideally be shared amongst your team members as early as possible in the business. In smaller businesses, this may not be seen as a necessity. The further your business expands with more external links, the greater the importance of brand guidelines. This helps to confirm the ground rules and maintain consistency throughout your brand.

Take note, that your brand guidelines should be tailored to your company. You have to lay down some boundaries and make some rules but keep some elements flexible so you can develop these in the future.

At Media Village, we not only work within brand guidelines supplied by our customers, but we also help to produce them. We spend time with our customers to ensure they understand each section and we answer any questions they may have.

If you need any help or have any further questions about brand guidelines, contact us on 01254 300000 and we will be more than happy to help.