Learning the language of a Graphic Designer

The language of Graphic Designers

You may now be fluent in the language of print from our previous blog, so let’s add another language and allow you to become multilingual by learning the language of a designer. With the language of print and design under your belt, who needs French and Spanish? Firstly, design is a way to organise forms to communicate a message; a graphic designer is the medium between these processes, so communicating well with them is crucial. Just like trying to learn French at school, designers have their very own language that non-designers struggle to get their head around.

 

Common terms like “bleed and kerning” may be dropped into everyday conversation by designers as second nature – but it is more than likely that most people won’t understand these terms and feel a bit lost.

Although the language of print and a design work closely in synergy, designers use common terms and abbreviations when referring to fonts, computer files, resolution and spacing which printers may not need to use.

As you may have realised from using printing terminology, using these abbreviations can save a lot of time and effort when it comes to communicating with a design agency

This could even save you from constructing a lengthy email asking your designer: “Please can you decrease the space between the letters and increase the space between the lines of text?”

Alternatively, you could just say, “Please decrease the kerning and increase leading on this page.”

Much easier, isn’t it?

So let’s teach you what that actually means to help the conversations you have with your designer flow effortlessly.