A picture paints a thousand words
Over the last 2 years the internet has been awash with Gifs, MEMEs and fantastic photography. Not since the cavemen used wall paintings have we seen images as the forefront of communication. We, as a society, are using images to communicate more than ever as a picture paints a thousand words. Instagram lets us share images with the world whether it be, what’s for lunch or where we have travelled we post and hashtag the hell out of it. And why? Because the power of good imagery is boundless, a shot of your lamb Sunday roast dinner with all the trimmings matched with the perfect filter not only shows off you culinary skills but empowers your very masculinity, hunter gatherer style, ‘here’s what I’m providing and doesn’t it look tasty!’. MEMEs trend throughout the internet because with the perfect image and a measly few words it captures the very essence of what ‘I was thinking but just didn’t say’.
In a world where our coffee comes so fast that our name isn’t even spelt correct and our words are heard so wide we only get 160 characters to express ourselves the old synonym couldn’t be more relevant, more necessary and more lucrative. Photography, imagery is now a fundamental tool for today’s marketers, get it wrong and the message is missed by millions, get it right and it can capture the very essence of your business, your product, your career. It is imperative to get this right, a great image can cause a movement, spark inspiration and sell big. The wrong image can cause controversy, mislead the viewer and cause sales loses.
We now have the very tools for successful marketing at our finger tips, mobile cameras allow us to snap, tag and post within seconds, we no longer have the excuse to miss out. Professional photography is ever accessible and affordable paired with the best PR and marketing plan and it’ll be the best money you’ve spent. Photography can build up the perception of your company elevating it, from small town to nationwide, from budget sales to bespoke and high end, this can impact who approaches you for sales and how your customers feel about being connected with you. Branding and imagery are the reason we have Globally recognised logos, imagery and media.
Sell yourself with a thousand words in the perfect image.
The Media Village have expansive experience with bespoke photography and design. With an experienced team spanning projects from food photography to corporate events, school and local authorities to private bespoke photography and design. Our team are happy to advise on all aspects of photography to help you achieve the most from your marketing budget.