Your story starts here

 

Storytelling through branding is more important today than ever before; with the average person viewing 100,000 digital words every single day, a refreshing narrative behind a brand can really stand out. Famous brands like Coca Cola and Marks & Spencer have been using the art and science of storytelling to their advantage for years now.

Before we explain how we have helped numerous brands tell their story through creative design and marketing, let’s begin by figuring out why this technique is so effective in the first place.

Firstly, studies reveal that ‘telling a tale’ to somebody is more effective than being bombarded with a collection of cold, hard facts – that information involving sensory association, and personalisation, has a far greater impact in the quality of its reach on an audience.

For example, when viewing a painting you can without a doubt appreciate it, but once you are told a memorable story about how it was created, or the backstory of its creator, the perceived value of the painting is said to increase. From a young age many of us have ingrained experiences with meaningful stories from our childhood, and although we may not remember every detail of a bedtime story, the meanings have lasting impressions. In short, our brain holds narrative more easily than facts – fact.

Storytelling is all about letting people in. In allowing people to get to know the personality behind your brand, the positive outcomes will flourish for you! We spend half of our lives searching for stories, storing memories and updating ourselves on the latest news around us. Therefore, it makes perfect sense to target your audience with a good old story.

If you are not sure what your brand story is, it’s your identity, your background: the voice behind your brand. We guarantee that there is something individual about your brand or service that makes you stand out from the rest; you may not have a clear USP, but we can tell your unique story through strategic branding and design. When, together, we figure out what makes your brand special, you’ll stumble on a story that’s worth telling through branding.

Take a look at your logo, for example. Your choices in typography and colour highlight just a chapter of your brand story – but to tell the whole tale, you need consistent, strategically thought out branding. In today’s digital-obsessed world, we have content coming out of our ears: every second is filled with new content popping up on our social media.

We agree that visuals have a strong and undeniable impact…but in the marketing world, it is storytelling that can be the key to the trust and engagement of a digitally absorbed audience.

But what makes you stop and grabs your attention?

Storytelling through branding makes you memorable

There are various ways that you can stand out in the world of marketing (such as viral videos and professional photography) but one thing that can make you memorable is a great brand story. By telling the world your story, you are able to make an emotional connection with the reader, which gives them a sense of belonging with your product/service and makes you more remarkable.

As naturally social animals, we have developed language as the ultimate way of communicating ourselves, our emotions and perceptions of the world around us. Storytelling is our oldest form of passing knowledge, and in turn, much of this knowledge we consider to be facts is influenced by our exposure to stories we are told over the years.

Storytelling in marketing makes your content more exciting

Even if you are part of what you consider a ‘boring’ industry, the best thing about storytelling is that you can use it regardless of how ‘boring’ you may consider it to be. Together, we can find the right angle for your content and with a great narrative you can transform even the blandest topics into tales that leave your customers wanting more.

It’s the start of your brand voice… you’ve been warming it up over the years, and now it is ready to speak to the world!

Storytelling through branding can help build strong relationships

By adding a story to your brand, you are increasing the amount of value the customer takes away from it. This way, consumers can relate to your story and feel a part of your brand. This aspect of humanity encourages loyalty, ensuring your customers revisit you down the line (and that they may also recommend your business to others in their network). See? Telling your story creatively can be one of the easiest ways for you to captivate your audience.

A shocking figure shows that 54% of people don’t trust brands, which is why your brand must be your promise: what you say you will do, how you say you will do it, and how it is done. Your company should therefore deliver on this promise. Additionally, 45% of your brand image links back to this, which is why it makes sense that storytelling should be an integral part of any marketing strategy. Your story can inspire customers, put life into your brand and attract new leads for your business year in, year out.

How we helped Westholme tell their story

We have worked closely with Westholme School for many years now and the relationship we have built together helps us to deliver and tell their story in exactly the right way, to exactly the right audience. Our cohesive relationship with Westholme guarantees that we are working together and remain united in the pursuit of a common goal.

 

One of the main aims at Westholme School is to support each child in fulfilling their full, individual potential; the journey of a Westholme pupil, from 3 months old to age 18, is a unique story in itself… and one in which the School has invested its all. Therefore, we have created marketing material in various forms that inspire and motivate pupils to succeed, with choice wording such as ‘flourish, cherish’.

Secondly, the Westholme ethos has a firm foundation on personal relationships, on respectful informality, and on the belief that every individual is at the heart of all we do. So it is our promise as a team to reflect this in the branding, creative design and print that we provide for Westholme School. The School places great importance upon personal and character development, so we develop imagery, graphics and campaigns that centre the importance on their pupils and encourage them to develop and succeed. Our relationship with Westholme stems from clear communication and an effective customer journey. Once briefed on the latest campaign, we work with Westholme’s criteria and adapt/alter anything they may require in order to deliver high quality marketing material that always meets their deadline.

 

The promotional material we create also helps to raise awareness in local areas, by advertising upcoming events such as Open Days, Taster Days, and so on. These have so much impact and memorability because we keep Westholme’s branding consistent by adhering to developed brand guidelines and consistent pantone colours. Lastly, our material allows Westholme to guide pupils around the School on their unique Westholme journey, and also allows creative ways to have the great pleasure of congratulating students on their achievements.

Secondly, the Westholme ethos has a firm foundation on personal relationships, on respectful informality, and on the belief that every individual is at the heart of all we do. So it is our promise as a team to reflect this in the branding, creative design and print that we provide for Westholme School. The School places great importance upon personal and character development, so we develop imagery, graphics and campaigns that centre the importance on their pupils and encourage them to develop and succeed. Our relationship with Westholme stems from clear communication and an effective customer journey. Once briefed on the latest campaign, we work with Westholme’s criteria and adapt/alter anything they may require in order to deliver high quality marketing material that always meets their deadline.

The promotional material we create also helps to raise awareness in local areas, by advertising upcoming events such as Open Days, Taster Days, and so on. These have so much impact and memorability because we keep Westholme’s branding consistent by adhering to developed brand guidelines and consistent pantone colours. Lastly, our material allows Westholme to guide pupils around the School on their unique Westholme journey, and also allows creative ways to have the great pleasure of congratulating students on their achievements.