5 reasons why every business should invest in Graphic Design

We understand – particularly when it comes to small businesses with limited resources – that when times get tough and businesses are forced to make cuts, it’s often the creative budget that faces these cuts first. Unfortunately, companies often fail to see how investing in their creative budget can, in fact, help achieve the goals they have thus far prioritised – failing to recognise that the department of design and visuals can actually be the difference between ‘mediocre’ and ‘great’.

1. The numbers are in, design sells

Studies have shown that visual appeal can influence us within about 50 milliseconds. In brief, this is how quickly a designer’s content must impress. To get these results, your company would benefit from working with a professional designer, meaning that you will have the chance to seek their expertise to ensure your brand message is perfect. Additionally, we believe that your design should support the principles you have built your company around, and strive to reach your customers’ hearts (rather than just their wallets)!

You may think: “I already understand my company ethos, know our goals, and have no problem discussing these with the customer”. Nonetheless, a visual aid could be the difference between just you understanding your goals and everybody else understanding them, exactly as you want.

The majority of us are visual learners. 65% of people agree that they grasp concepts more easily with a visual accompaniment. Used in this way, design can ‘simplify’ communication in branding; making obvious who the design is for by appealing to its target audience, and allowing the design the ability to attract the right attention in the right way. For example, you may have a product intended for the adult market – but if the wrong design is covering the product, this can mislead your audience and really become a problem.

According to Adobe, over the span of 10 years, companies with strong designs outperformed those with weak designs by 219% on the S&P 500 Index (a stock market index), so the numbers truly are in, design sells.

2.Packaging design can alter your customer’s perception

You may have heard of the concept “eat with your eyes”. Though eating stimulates many senses, sight is actually a huge part of influencing decisions when it comes to food, and this does not go unacknowledged when marketing the food on the shelves at supermarkets. The question is: how do we make our products appealing, when we can’t plate them up?

The truth is that you really can take advantage of packaging and design just as much as supermarket products do. In fact, most products can be marketed and designed in alignment with this “eat with your eyes” concept. This is how we can aim to inspire purchase behaviour and even evoke positive emotions towards a brand. We have also worked with a diverse collection of businesses within the food industry towards creating packaging/branding that is unique on the shelf, helping it stand out.

Food for thought: people remember 10% of what they hear, 20% of what they read, and 80% of what they see/do. So why not consult our expertise in design to make an impact on your customer’s perceptions of a product, and target your audience in exactly the right way?

3. Good design keeps your brand memorable.

Let’s consider a brand that has generated a memorable design: Pantone.

Pantone, a simple colour matching brand, has developed a distinct design style that makes them iconic, creating memorability and awareness for the brand.

Pantone developed it’s distinctive, memorable brand by becoming the universal language of print and colour. They noticed how difficult it was for designers, ad agencies and printers to communicate exact colours, therefore they became the go to brand that provided the solution to this.

Now, think of your business design as a handshake: the first impression between two people – in this case, your business and your customer. Does the experience make them smile or frown? Do they say “hi”, “hello”, or “good day”? Is the handshake firm and formal, or warm and friendly?

Within the digital era, design sits at the core of amazing brand experiences. Companies are realising that by embedding design into business practices, they are actually encouraging deeper customer loyalty, ultimately making a positive impact on their business’s performance.

4. Strong web design= strong customer loyalty

Today, most businesses have some form of online presence. In fact, it is more likely that you will first encounter a business online; therefore, the impression your website makes and leaves is more important than ever. But how do you leave a good impression?

By investing in good design, of course!

The kneejerk reaction to a badly designed website is often to not trust it, let alone bother reading on. Even in cases where the user has found the smallest detail of the web design not to like, the site is often not explored further than the homepage. Ultimately, this affects business success and the sales of your product/service.

According to a study by Microsoft, the average human attention span has declined by 4 seconds since 2000. Shockingly, the attention span today is said to be only eight seconds – whereas even a goldfish can manage nine! If the customer cannot find what they are looking for within this window, a poorly designed website can hinder all your chances. Therefore, by displaying a strong brand identity and ensuring this identity is consistent across all of your platforms, you can continue to secure customers, attention and trust.

We want to help your brand be accessed across a variety of marketing platforms, whether printed or digital. Our in-house graphic designers always strive to create a consistently high quality brand image for every customer we deal with. Additionally, consumers who come into contact with the brand identity you have established (whether it be your logo, type font, or brand colours) will, with the correct design, be prompted towards the desired emotional response to your product/services. It might make all the difference.

5. Design sets you apart from the crowd

Have you ever bought a product simply because it looked nicer than the alternative? Of course you have.

For any business, competition is always high. The chances are that consumers are simply attracted to the one thing that makes the product stand out over another – and that thing is most likely a good, strong design.

As a proven selling point, we can help your brand stand out with intentional design decisions. Strong visuals can also make your brand memorable and can help trigger memories to keep the brand fresh in your mind. Furthermore, if your product/service is considered to be `technical’ or ‘difficult to understand`, effective visuals can act as a translation service – which simplifies complex language and helps to explain exactly what it is you are offering.

Your business doesn’t have to be within the creative industry or even have an ‘exciting’ product to have a strong identity. With our creative skills, expertise and experience, we are able to offer creative solutions for any industry, no matter the product. Even if you can’t see a way that your business can be creative – there is every chance we can. After all, it’s exactly what we’re here for.

New year, New goals

5 top tips to make sure your business starts on the right foot this year.

1.Refocus your brand

January is a popular time for companies to reflect on their current position, review their performance and take a look at their company image; however, we can get carried away in January and want to take on everything at once. Although this may be tempting to try, you should always invest in support when it comes to unfamiliar areas. Whether you are considering a refresh or a whole new rebrand, the new year is the best time to start focusing your time on new goals.

First of all, we advise conducting a brand health check before confirming how you would like to move forward. This will help you think about all the elements behind your brand image and reflect on their success in the previous year. These results can then help you decide whether a refresh or a rebrand is the right decision for you. Booking a free consultation with one of our graphic designers will allow you to sit and chat casually (over a cup of coffee) about your brand’s future. We can conduct a brand health check for you and, with our branding expertise and knowledge, advise you on the best way to move forward and work together to achieve your success. Additionally, we can start to think about how to give your brand substance and enhance the added value behind it. This can be done by designing printed material, producing marketing collateral that addresses your brand values, and working on a consistent brand image. All of the services mentioned are, of course, something that we offer and can help you achieve this year.

 

Last year saw several rebrands: from the extreme, which included name changes and unrecognisable logos, to more subtle facelifts that help breathe new life into a brand.Firstly, Uber announced a full rebrand in September last year, shifting to a new, simpler logo, just “Uber” in a custom sans-serif font.

Secondly, Weight Watchers, or as it is known now WW, also debuted its new logo, branding and name in September last year. The brand’s new tagline, “Wellness that Works” is intended to represent the brand’s renewed focus: health, fitness and feeling your best, rather than losing weight.

Finally, Debenhams the department store revealed a brand new identity – this was one of 2018’s biggest rebrands. Debenhams had used its previous identity since 1999 but the dynamic new look aims to show how much it has progressed since then.

To learn more about where to start with your branding, you could take a peek at our ‘10 Brand Elements and What They Mean’ blog HERE or ‘Brand Guidelines: What Are They and Why Do I Need Them?’ blog HERE.

brand focus

2.Tell your story this year

Storytelling is an effective and powerful technique that builds relationships – it doesn’t matter if you’re a small business or a huge enterprise, a brand story gives volume to your voice. From a scientific perspective, stories are designed to create emotions. We love them because they prompt chemical reactions in our minds that help us to feel pleasure, empathy and interest. For example, a story about a small business that made it to the top makes you naturally want to root for them.

However, we understand that every business is different; some companies are naturally more entertaining and interesting than others. But, if there is a market for your business, then storytelling to your targeted audience is always a way to make your content more engaging, whether it’s the content on your website that shows the background of your company or the content that you post on your social media channels. We can help make your branding consistent, engaging, and tell your story through effective platforms that suit your target audience’s needs.

For example, if your target audience prefer to engage with printed material, we can design and print leaflets, business cards and brochures that tell your story consistently. Our website details a list of print and creative marketing services we offer. Click HERE to view them all.

To further support how important we believe brand storytelling is, we published a blog on our website titled, ‘Your Story Starts Here’. Click HERE to read more and discover the advantages an effective brand story could have for your company.

brand storytelling

3.Promote and build new connections

New year, new faces, and new connections – networking can be an effective key to business growth and success. Attending networking events in 2019 may seem to be a daunting challenge, but consumers buy from brands that build relationships with them – we can provide you with all the essential tools you need to be prepared and organised for networking, such as; printed brochures, business cards, and leaflets to hand out to your new connections.

Our sales reps would encourage people to start networking to expand their reach, get recognised and enjoy the benefits of growing your business through recommendations. We all know that in business it is a great feeling being recommended by somebody, or even just receiving a positive review. These two things give us a sense of pride and achievement that our hard work is paying off – comparing this to networking; you are surrounded by a group of people that make it their mission to recommend you. Additionally, by regularly attending networking events, this helps get your face known in the community, providing you with a great source of connections that can really open the door to talking to highly influential people in the future.

If you would like to learn more about networking click HERE, to read our ‘Power of Networking’ blog.

networking

4.Focus on updating your online presence.

If you are not making the most of your social media, you’re missing out on a fast, inexpensive and effective way of reaching almost half the world’s population. Furthermore, social media can help you humanise your brand and build real life connections with your customers. This adds value and trust to your company image and highlights how your customers are benefitting from your brand. As well as building connections with customers and potential customers, social media can also be a great platform for sharing your knowledge and expertise. For example, if you specialise in ‘education branding’, then you can share statistics, insights, articles and much more that show your expertise in this area and attract attention.

Additionally, social media posts and ads are key ways to drive traffic to your website. Sharing great content from your blog or website to your social channels is a great way to get readers as soon as you publish a new post.

Take a look at our social media accounts here:

Twitter

Facebook

Instagram

Linkedin

If you are interested in focusing on your social media presence this year, then please do get in touch using the contact form HERE

5. Plan and choose realistic goals

Did you accomplish all the goals you set for 2018? Did you underperform in some key areas? Are you hoping to do better in 2019?

Everyone wants to set big goals for their business and a new year is a great time to reflect and create new goals. Everybody wants to double their revenue over the next six months, hire 10+ new employees to help them reach new heights. It’s ok to set aspiring goals, but in return you need to be realistic when doing so.

Therefore, if one of your goals this year is to focus on your branding and marketing more, then we can help you set and achieve realistic goals that help you succeed. Following a brand health check, free design consultation, and basically a good old chat, we can offer our solutions and services for you to meet your 2019 goals.

To get started, download our free design guide HERE

And finally: what are you waiting for?

Let’s start today to achieve your business goals.

Fill in our contact form by clicking HERE, use the ref: BLOG in the subject title

networking | blog

And finally, what are you waiting for?

Let’s start today to achieve your business goals.