A look back at 2019

As 2020 is quickly creeping up on us all, it won’t be long until we are in the month of January and 2019 feels like a distant memory. Therefore, we wanted to acknowledge and somewhat celebrate everything we have achieved as individuals and as a team at Media Village this year.

Whilst reminiscing on the events and memories, we realise that we have had quite an impressive year!

 

So, let’s start with the fact that four new faces joined our team this year, and what a difference they have made!

We welcomed

  • This year we welcomed Chris, our in-house Web Designer who has already created a number of successful websites for our loyal customers, updated the Media Village website and quite frankly never stopped talking since he walked through the door.
  • Claudia joined our Admin/Estimating department and is doing an amazing job communicating with customers and suppliers, managing work orders and offering exceptional customer service every day!
  • 2020 brought us a new addition to our Sales team, Anthony. We soon realised that Anthony was a great addition to the team with a background in the creative industry and video production. He also started the brew kitty, so we decided he could stay.

We celebrated

As well as a team and a company, we would like to acknowledge our personal developments and some of the milestones are employees have achieved this year.

  • Our Operations Director Michael got engaged to his fiancée Laura
  • Our Sales Administrator Oliver passed his Level 4 apprenticeship in Business Admin
  • Our Proofreader Lyndsey got engaged AND married to her fiancé Kev

We were awarded…

During 2019 we were privileged to receive three award nominations from The Bibas for Small Business Of the year , Hyndburn Business Awards for Small Business of the year and Downtown in Businss awards for Creative Business of the year.

We successfully claimed the title of Creative business of the year at Downton in Business awards and the trophy now sits in all its glory on our office shelf. Held at Stanley House Hotel & Spa in Blackburn, the awards brought together the best businesses across Lancashire from a diverse range of sectors.

This award was nominated by the public and winning the award was dependent on how many votes each company received. We received an outstanding number of votes from the public and couldn’t have been happier with the result.

That’s not all we celebrated this year, In June we received our 5 star Google rating!

We started the year with just 5 Google reviews and have ended the year with an outstanding 60 5 star Google reviews, which is a testament to our hard work this year

We made the news…

We recieved coverage from Lancashire Business View and Print Week. 

Click the links to view the full articles

We hosted and attended…

Starting in January we even held our first ever networking event here at Media Village HQ.

Tea, coffee and the conversation flowed as we welcomed over 50 attendees to our creative office. The evening was a huge success for both us and East Lancashire Chamber and a great opportunity to welcome everyone to our creative office space.

As well as hosting, we also networked, socialised and recently held a creative seminar.

  • Sales reps networking
  • Creative seminar
  • Glug

We invested…

We got creative…

We did our bit for charity…

In between all of that, we also did this..

Why every small business should send Christmas cards.

December is an important time for almost every business; it can either lead to a huge increase in sales or a quiet spell as people focus their attention elsewhere. Ultimately, when you’re in ‘the thick of it’, frantically trying to get everything done by Christmas, your own Christmas marketing can get pushed aside and ‘just do what we did last year’ becomes the most common phrase.

Throughout the year, small businesses are in constant flux to find ways to stand out and no matter what the festive season means for you, Christmas marketing can be a golden opportunity for a small business to generate awareness.

In a highly digital age, some will rightly question the value of still sending Christmas cards; however we believe that sending a card in such an age acts as an advantage and can speak volumes to your customers. Just one small Christmas card could be the spark that ends up generating more business for you, not just within the festive season but within the upcoming year.

So, here are five reasons why we believe every small business should send Christmas cards…

1. They add value to customers

Christmas is the perfect time to thank your customers for all the support they have shown throughout the year. Professional printed cards show your customer that they’re important enough to deserve a bit of thought, effort and money spent on them.

Everyone loves to receive a card, either through the post or by hand. In this digital and instant world that we all live in, receiving a greeting card can be the most effective way of showing you really care. It also tells some of your newer customers, or potential prospects, that you’re an established business with a budget to spend – and that you’re serious about quality in everything you do.

2. Gives you a reason to update your customer database

Your company Christmas card list is a great opportunity to sort out your customer database.

Customers can often drift away throughout the course of the year; maybe they don’t feel appreciated or just simply forget you. Therefore, every small business should take this opportunity to drop a reminder to those customers you haven’t heard from in a while, thank your most loyal customers or even approach new ones.

Furthermore, once you have sorted out your customer database this could be the catalyst for a whole new approach to your marketing for the coming year

3. It shows your customers that you are real people

The best business relationships have a personal element to them and a personalised Christmas card is one of the easiest ways to remind your customers of this.

For example, why not add a festive company photograph to the front of the card so your customers get to know the faces behind your brand.

Don’t just send out the same generic message to all your customers; tailor each card to offer a bespoke message that is actually relevant to that customer. For example, if the card is being sent to one of your most loyal customers, you could tailor this card to talk about the projects you have worked on together throughout the year.

4. A monthly marketing opportunity

A Christmas e-card may land in a spam folder or ultimately get deleted once read, however a printed Christmas card is more likely to be displayed throughout the whole festive period. This card may be displayed on a notice board, in a living room or on a company desk.

This means if you time your Christmas cards right it can promote your brand, message or services throughout the whole month. 

Additionally, companies quite frequently post images across their social media of the ‘festive activities’ that take place in the office around this time year. Therefore, your branding/ company card may end up also reaching a wider digital audience too.

5.A chance to showcase your creative skills.

As a marketing and design agency, it’s important that our festive message showcases our imagination as well as our creative skills. Sending out a creative campaign is a great way to strengthen your brand message and brand awareness. It’s a time when personality in your brand can really shine.

With an in-house design team we are very grateful to have a variety of creative ideas every year for our Christmas campaigns, which helps us display our ethos and values through our creative.

So, what are you waiting for?

Take a look at our 2019 Christmas brochure filled with creative designs and successful ways to market your small business this festive season.

Click the image below to view our full brochure