Five reasons why your business needs a blog…
First of all, let’s start with what a blog actually is. The term “blog” comes from the combination of “web” and “log” or “weblog” which was eventually shortened to “blog”.
When blogs were first introduced, they were used predominately as ‘online diaries’, where people would provide personal experiences, offer advice on certain topics and generally use them as a place to open up.
However, business owners and entrepreneurs recognised blogs as a lucrative marketing tool and began using them to update their customers, draw in new business and enhance their marketing strategy.
There are many reasons to start a blog from a personal point of view, but from a business point of view we believe a blog is an essential part of every marketing strategy.
One of the most effective ways to build brand awareness (while providing relevant and useful content to your target audience) is through consistent blogging.
So, let’s start with five reasons why your business needs a blog:
1. Drives traffic to your website
It’s simple: driving traffic increases your visibility. The more blog content you create, the more opportunities your company will have to appear as a prioritised result on search engines and drive traffic to your website. Additionally, blogs do not just increase the amount of traffic your website receives, they also increase the amount of time every user spends on your website through reading them.
Blogs provide the perfect platform to strengthen your SEO strategy, by publishing well-written blogs which incorporate SEO keywords, imagery and visual assets to complete an overall effective marketing tool.
Your business blog will more than likely be offering tips, updates and other new content which gives people a reason to visit and return to your website (these tips and updates can then be converted to leads and providing an opportunity to buy).
2. Creates social media content
Producing regular and engaging social media content can be difficult; if you are running low on social content then blogs can be the solution. Each time you publish a new blog, share it across all your social networks reaching all your social audiences and directing them to your website.
By sharing your blogs across social media, your prospects and growth take a turn for the better. Today, marketers are aware of this huge advantage for blog growth, with over 55% of shoppers aged 21-35 relying on social media to communicate with a business. Sharing blog posts means you are giving your customers all the right reasons to convert and spread the word about your brand.
3. Industry credibility
Blogging is one of the easiest and quickest ways of building credibility within your industry. If your regular blogs offer advice on certain FAQs and topics within a certain industry, others in that industry tend to look to you as an industry expert to gain advice. Additionally, by covering a certain query within the industry, the readers which reach your blog will be highly engaged as they are exactly looking for your answer to their problem.
4. It sets you apart from competitors
Value added marketing content will always set you apart from competitors. Business blogs are not supposed to be pushy sales tactics; therefore, offering free advice and expertise will always give you that competitive edge. The internet is filled with static websites with content that doesn’t change or update – but by frequently updating your social interfaces with blogs and offers fresh content can again give you that competitive edge that makes you stand out within your industry.
By providing content and being seen on sites outside of just your own, you establish yourself as a subject matter expert. While we can all understand the desire to hoard all your knowledge on your own site – let it go. You’ll be rewarded in the form of referrals, new traffic, and business karma.
5.Helps build relationships with new/current customers
Trust is everything online: everybody checks reviews, social media and posts related to your business before they consider even contacting you. Therefore, it goes to show that building trust in a sceptical world is crucial for business growth. We believe by moving past simply trying to sell your products all the time you are beginning to build that customer trust. Blogs helps you focus on creating content that is both helpful and shows you are there to improve the foundations for a long-lasting loyal relationship to you and your brand. You can even strengthen those relationships by encouraging feedback on your blogs, which will in turn give you valuable customer insights for your next blog.
So, what are you waiting for?
In conclusion, if you are interested in increasing your online exposure, adding value to your customers, while establishing yourself as an expert in your industry, then you should definitely take advantage of blogging as a marketing strategy
Speak to our marketing team today about creating/publishing blog articles and we can help you get started building your profile.