‘Tis the season to be Marketing
Why Christmas marketing is important
for small businesses?
As soon as it hits mid-November all the big names start releasing their long-awaited Christmas adverts, the prime players have been preparing for this moment all year and the engagement they receive never seems to disappoint.
However, for a small business creating a blockbuster advert is clearly out of the question, and the budget. But, there are lots of effective ways to build small Christmas quirks into your marketing that promote your name and please your customers throughout the festive period.
Studies show that consumers are more receptive at Christmas, their general mood increases and they are more open to new opportunities. Therefore, this is the perfect time to hit your customers with some memorable Christmas marketing they can’t ignore. It is obvious that feeling and emotions are linked to Christmas marketing and most of the big names concentrate on evoking emotion through their adverts. For a small business, this can be done through meaningful content targeted to evoke the right emotion from your target audience.
The success of a Christmas marketing campaign can have both short-term and long-term effects in terms of showing an increase in sales and profits. The more popularity and buzz generated by an advert, the longer the impact it has on the brand. For example, John Lewis estimates that since 2012, its sales have increased by more than 35% thanks to the success of their Christmas advertising.
Christmas marketing differentiates you from other companies.
As a small business we know it is important to stand out from the crowd, dedicating your business to producing Christmas marketing over the festive season can differentiate yourselves from other businesses, for example, by running a Christmas campaign, promoting Christmas offers or even just sending your customers a personalised Christmas card. By producing this sort of material and content it gives customers and potential new customers a reminder of your business and what you offer.
For example, sending company Christmas cards adds that personal touch that your competitors may have missed the chance to offer. Therefore, your branding can be up in their office for a whole month, which is great brand exposure as well as a relationship builder with clients. After all, it is always nice for somebody to take the time to send you a Christmas card, so we feel like this is an instant reminder of this gesture for the company.
Promote your name
In fact, according to BPMA (British Promotional Merchandise Association) 89% of the pens on your desk are in fact promotional pens, 65% of the mugs in your office kitchen that you’re drinking your coffee out of every day are promotional mugs and 54% of desk calendars in the office are personalised. As a result, all of these are being used on a regular, daily basis extending your brand exposure and making a memorable impression on the consumer. 71% of people who received promotional merchandise were able to remember the name of the company that gave it to them.
Therefore, as a small business you can add that personal touch during the festive season by offering free promotional items to your customers. Not only is this a great personal touch that will make you remembered, it is also getting your brand exposure out there! But everybody loves a freebie don’t they.
What makes Christmas calendar printing so powerful? You’re giving your customer a useful item they will use all year round. Whether it’s a printed wall planner for the whole office or a desk calendar for an individual, a calendar can act a reminder of your business all year round.
Tip: Why not add reminders of your seasonal offers to your calendar or tips related to your services. For example, if you are a marketing company you could add a list of national days to the calendar.
You should also think about the impression you want to make: double page calendars are great for visual impact, recycled calendars make a statement about your environmental credentials and desk calendars are great for everyday brand awareness.
12 days creative Christmas content can raise your profile immensely.
Doing some sort of creative Christmas content for twelve days continuously can obviously help raise your profile immensely over the festive period. This type of content doesn’t require a massive budget; it can just simply be giving away 12 tips from your industry on social media
Storytelling evokes emotion
We all know that storytelling evokes emotion, whether it is through branding, design or your company values. We can help you tell your story through consistent logo design, branding and targeted content that speaks to your audience.
It is also said that print can also promote feelings of nostalgia and emotion, as we are living in a highly digital world and we try and consume at least 10,000 words on a screen daily. Therefore, receiving printed marketing material can add value and evoke emotions of happiness especially during the festive period.
Personalised content can impact sales more.
There is a lot of cost-effective material that can be personalised and distributed during the festive period. For a small business this can have a positive impact on sales, as it shows the receiver that you have took your time and effort to send that valued customer a personalised Christmas card.
As well as this being an added touch for your customers, for a small business it can be a strategic way of getting your branding noticed. At Media Village we produce personalised wall planners, desk pads and other office material for our customers. This guarantees that your logo and company name is all over your marketing material resulting in all-year round exposure and is in someone’s view all the time
Overall, Christmas provides an opportunity for lots of businesses to get noticed, the effects of a successful Christmas campaign can go way beyond the seven week run up to Christmas. It’s not too late to invest in some personalised marketing material for your company this Christmas.
The next step
If you would like to get your business name out there this Christmas, create awareness for your brand and just spread the festive cheer to your customers then please get in touch.
We can help design personalised Christmas cards, marketing material and help you make the most out of your branding and designs.
You can take a look at our full Christmas brochure HERE
and email us any designs you may like to personalise with your logo/ branding.