Why the creative industry deserves our attention?

Around 20 years ago, the term “creative industries” was born as a way to describe a range of activities, now almost 1 in 8 UK businesses are part of this industry.There are many different jobs classified within the creative industry such as:

  • Actor / Actress
  • Animator
  • Dancer
  • Fashion designer
  • Game artist
  • Illustrator
  • Interior design
  • Make-up artist
  • Marketing
  • Musician
  • Photographer
  • Web designer

Prior to the pandemic, the creative industries contributed £11.7bn gross value to the UK, which is in fact greater than the automotive, aerospace, life sciences and oil and gas combined!

The UK creative industry is a strategic sector which boosts competitiveness, productivity, employment and sustainable economic growth regularly. From Harry Potter and Grand Theft Auto, to Alexander McQueen, the UK’s creative industries are an economic powerhouse which shouldn’t be underestimated.

However, you will, without a doubt, have seen the government’s latest CyberFirst campaign, which shows a ballet dancer called Fatima alongside the tagline “Rethink. Reskill. Reboot” which underestimates the creative industry dramatically.

The public’s outraged response to this advert, both online and off, has resulted in the campaign being removed and various memes circulating as a backlash using political icons encouraging them to retrain instead.

As a proud member of the creative industry, we are passionate about promoting creativity throughout everything we do. With the strapline “solving your business problems creatively”, we have certainly seen the rewards from installing this ethos which has helped us transform into the talented marketing agency we claim to be today.

We are not alone either as 60% of companies were actively hiring across creative, digital and technology before the pandemic. This dropped to 35% during lockdown but encouragingly, 55% of brands and agencies were still looking to hire within the coming months. (June 2020)

We believe that the arts, creativity and culture has helped pull us through this pandemic and been a lifeline to many. Instead of rethink, reskill and reboot we should be Respecting, Rewarding and Recommending the UK creative industry as Britain’s creative industry is at the heart of this country’s competitive assets and helps provide new business opportunities every day.

During lockdown a lot of us turned to creative activities to occupy the free time we had gained, entertain our children, keep our minds busy and unite communities together who couldn’t physically be together. Residents in Italy even turned to singing on their balconies as a way of unifying the community and spreading positivity. There is a huge correlation between positive emotional and mental well-being and participating in creative activities, which should be addressed in more detail.

Therefore, we believe that the creative industry deserves everybody’s attention and all creatives should remain in jobs they are passionate about and not be forced to retrain as employers are moving away from looking for compliance and are instead looking for creativity as the essence of inspiration to fuel the economy.

Here are a few creative resources to inspire you to remain passionate about your creative future…

  1. Creative Boom podcast – full of fun and honest conversations with a variety of creative people from all over the world
  2. Creative Rebels podcast – Hosted by David Speed and Adam Brazier, the co-founders of Graffiti Life and Parlour Tattoo, Creative Rebels features inspiring interviews with people who’ve rebelled against the nine-five
  3. Making Ideas Happen: Overcoming the Obstacles Between Vision and Reality by Scott Belsky. This book gives you concrete strategies for realising your ideas and developing the skills to make them happen time and time again
  4. The Creative Habit by Twyla Tharp. This book is inspired by Twyla Tharp’s lifetime of trying to make creativity a habit. She shares what she has learned throughout the years as a leading choreographer.

So instead of rethink, reskill and reboot, let’s respect, reward and recommend the UK creative industry