New year, New goals
5 top tips to make sure your business starts on the right foot this year.
1.Refocus your brand
January is a popular time for companies to reflect on their current position, review their performance and take a look at their company image; however, we can get carried away in January and want to take on everything at once. Although this may be tempting to try, you should always invest in support when it comes to unfamiliar areas. Whether you are considering a refresh or a whole new rebrand, the new year is the best time to start focusing your time on new goals.
First of all, we advise conducting a brand health check before confirming how you would like to move forward. This will help you think about all the elements behind your brand image and reflect on their success in the previous year. These results can then help you decide whether a refresh or a rebrand is the right decision for you. Booking a free consultation with one of our graphic designers will allow you to sit and chat casually (over a cup of coffee) about your brand’s future. We can conduct a brand health check for you and, with our branding expertise and knowledge, advise you on the best way to move forward and work together to achieve your success. Additionally, we can start to think about how to give your brand substance and enhance the added value behind it. This can be done by designing printed material, producing marketing collateral that addresses your brand values, and working on a consistent brand image. All of the services mentioned are, of course, something that we offer and can help you achieve this year.
Last year saw several rebrands: from the extreme, which included name changes and unrecognisable logos, to more subtle facelifts that help breathe new life into a brand.Firstly, Uber announced a full rebrand in September last year, shifting to a new, simpler logo, just “Uber” in a custom sans-serif font.
Secondly, Weight Watchers, or as it is known now WW, also debuted its new logo, branding and name in September last year. The brand’s new tagline, “Wellness that Works” is intended to represent the brand’s renewed focus: health, fitness and feeling your best, rather than losing weight.
Finally, Debenhams the department store revealed a brand new identity – this was one of 2018’s biggest rebrands. Debenhams had used its previous identity since 1999 but the dynamic new look aims to show how much it has progressed since then.
To learn more about where to start with your branding, you could take a peek at our ‘10 Brand Elements and What They Mean’ blog HERE or ‘Brand Guidelines: What Are They and Why Do I Need Them?’ blog HERE.
2.Tell your story this year
Storytelling is an effective and powerful technique that builds relationships – it doesn’t matter if you’re a small business or a huge enterprise, a brand story gives volume to your voice. From a scientific perspective, stories are designed to create emotions. We love them because they prompt chemical reactions in our minds that help us to feel pleasure, empathy and interest. For example, a story about a small business that made it to the top makes you naturally want to root for them.
However, we understand that every business is different; some companies are naturally more entertaining and interesting than others. But, if there is a market for your business, then storytelling to your targeted audience is always a way to make your content more engaging, whether it’s the content on your website that shows the background of your company or the content that you post on your social media channels. We can help make your branding consistent, engaging, and tell your story through effective platforms that suit your target audience’s needs.
For example, if your target audience prefer to engage with printed material, we can design and print leaflets, business cards and brochures that tell your story consistently. Our website details a list of print and creative marketing services we offer. Click HERE to view them all.
To further support how important we believe brand storytelling is, we published a blog on our website titled, ‘Your Story Starts Here’. Click HERE to read more and discover the advantages an effective brand story could have for your company.
3.Promote and build new connections
New year, new faces, and new connections – networking can be an effective key to business growth and success. Attending networking events in 2019 may seem to be a daunting challenge, but consumers buy from brands that build relationships with them – we can provide you with all the essential tools you need to be prepared and organised for networking, such as; printed brochures, business cards, and leaflets to hand out to your new connections.
Our sales reps would encourage people to start networking to expand their reach, get recognised and enjoy the benefits of growing your business through recommendations. We all know that in business it is a great feeling being recommended by somebody, or even just receiving a positive review. These two things give us a sense of pride and achievement that our hard work is paying off – comparing this to networking; you are surrounded by a group of people that make it their mission to recommend you. Additionally, by regularly attending networking events, this helps get your face known in the community, providing you with a great source of connections that can really open the door to talking to highly influential people in the future.
If you would like to learn more about networking click HERE, to read our ‘Power of Networking’ blog.
4.Focus on updating your online presence.
If you are not making the most of your social media, you’re missing out on a fast, inexpensive and effective way of reaching almost half the world’s population. Furthermore, social media can help you humanise your brand and build real life connections with your customers. This adds value and trust to your company image and highlights how your customers are benefitting from your brand. As well as building connections with customers and potential customers, social media can also be a great platform for sharing your knowledge and expertise. For example, if you specialise in ‘education branding’, then you can share statistics, insights, articles and much more that show your expertise in this area and attract attention.
Additionally, social media posts and ads are key ways to drive traffic to your website. Sharing great content from your blog or website to your social channels is a great way to get readers as soon as you publish a new post.
Take a look at our social media accounts here:
If you are interested in focusing on your social media presence this year, then please do get in touch using the contact form HERE
5. Plan and choose realistic goals
Did you accomplish all the goals you set for 2018? Did you underperform in some key areas? Are you hoping to do better in 2019?
Everyone wants to set big goals for their business and a new year is a great time to reflect and create new goals. Everybody wants to double their revenue over the next six months, hire 10+ new employees to help them reach new heights. It’s ok to set aspiring goals, but in return you need to be realistic when doing so.
Therefore, if one of your goals this year is to focus on your branding and marketing more, then we can help you set and achieve realistic goals that help you succeed. Following a brand health check, free design consultation, and basically a good old chat, we can offer our solutions and services for you to meet your 2019 goals.
To get started, download our free design guide HERE
And finally: what are you waiting for?
Let’s start today to achieve your business goals.
Fill in our contact form by clicking HERE, use the ref: BLOG in the subject title
And finally, what are you waiting for?
Let’s start today to achieve your business goals.