5 reasons why every business should invest in Graphic Design

We understand – particularly when it comes to small businesses with limited resources – that when times get tough and businesses are forced to make cuts, it’s often the creative budget that faces these cuts first. Unfortunately, companies often fail to see how investing in their creative budget can, in fact, help achieve the goals they have thus far prioritised – failing to recognise that the department of design and visuals can actually be the difference between ‘mediocre’ and ‘great’.

1. The numbers are in, design sells

Studies have shown that visual appeal can influence us within about 50 milliseconds. In brief, this is how quickly a designer’s content must impress. To get these results, your company would benefit from working with a professional designer, meaning that you will have the chance to seek their expertise to ensure your brand message is perfect. Additionally, we believe that your design should support the principles you have built your company around, and strive to reach your customers’ hearts (rather than just their wallets)!

You may think: “I already understand my company ethos, know our goals, and have no problem discussing these with the customer”. Nonetheless, a visual aid could be the difference between just you understanding your goals and everybody else understanding them, exactly as you want.

The majority of us are visual learners. 65% of people agree that they grasp concepts more easily with a visual accompaniment. Used in this way, design can ‘simplify’ communication in branding; making obvious who the design is for by appealing to its target audience, and allowing the design the ability to attract the right attention in the right way. For example, you may have a product intended for the adult market – but if the wrong design is covering the product, this can mislead your audience and really become a problem.

According to Adobe, over the span of 10 years, companies with strong designs outperformed those with weak designs by 219% on the S&P 500 Index (a stock market index), so the numbers truly are in, design sells.

2.Packaging design can alter your customer’s perception

You may have heard of the concept “eat with your eyes”. Though eating stimulates many senses, sight is actually a huge part of influencing decisions when it comes to food, and this does not go unacknowledged when marketing the food on the shelves at supermarkets. The question is: how do we make our products appealing, when we can’t plate them up?

The truth is that you really can take advantage of packaging and design just as much as supermarket products do. In fact, most products can be marketed and designed in alignment with this “eat with your eyes” concept. This is how we can aim to inspire purchase behaviour and even evoke positive emotions towards a brand. We have also worked with a diverse collection of businesses within the food industry towards creating packaging/branding that is unique on the shelf, helping it stand out.

Food for thought: people remember 10% of what they hear, 20% of what they read, and 80% of what they see/do. So why not consult our expertise in design to make an impact on your customer’s perceptions of a product, and target your audience in exactly the right way?

3. Good design keeps your brand memorable.

Let’s consider a brand that has generated a memorable design: Pantone.

Pantone, a simple colour matching brand, has developed a distinct design style that makes them iconic, creating memorability and awareness for the brand.

Pantone developed it’s distinctive, memorable brand by becoming the universal language of print and colour. They noticed how difficult it was for designers, ad agencies and printers to communicate exact colours, therefore they became the go to brand that provided the solution to this.

Now, think of your business design as a handshake: the first impression between two people – in this case, your business and your customer. Does the experience make them smile or frown? Do they say “hi”, “hello”, or “good day”? Is the handshake firm and formal, or warm and friendly?

Within the digital era, design sits at the core of amazing brand experiences. Companies are realising that by embedding design into business practices, they are actually encouraging deeper customer loyalty, ultimately making a positive impact on their business’s performance.

4. Strong web design= strong customer loyalty

Today, most businesses have some form of online presence. In fact, it is more likely that you will first encounter a business online; therefore, the impression your website makes and leaves is more important than ever. But how do you leave a good impression?

By investing in good design, of course!

The kneejerk reaction to a badly designed website is often to not trust it, let alone bother reading on. Even in cases where the user has found the smallest detail of the web design not to like, the site is often not explored further than the homepage. Ultimately, this affects business success and the sales of your product/service.

According to a study by Microsoft, the average human attention span has declined by 4 seconds since 2000. Shockingly, the attention span today is said to be only eight seconds – whereas even a goldfish can manage nine! If the customer cannot find what they are looking for within this window, a poorly designed website can hinder all your chances. Therefore, by displaying a strong brand identity and ensuring this identity is consistent across all of your platforms, you can continue to secure customers, attention and trust.

We want to help your brand be accessed across a variety of marketing platforms, whether printed or digital. Our in-house graphic designers always strive to create a consistently high quality brand image for every customer we deal with. Additionally, consumers who come into contact with the brand identity you have established (whether it be your logo, type font, or brand colours) will, with the correct design, be prompted towards the desired emotional response to your product/services. It might make all the difference.

5. Design sets you apart from the crowd

Have you ever bought a product simply because it looked nicer than the alternative? Of course you have.

For any business, competition is always high. The chances are that consumers are simply attracted to the one thing that makes the product stand out over another – and that thing is most likely a good, strong design.

As a proven selling point, we can help your brand stand out with intentional design decisions. Strong visuals can also make your brand memorable and can help trigger memories to keep the brand fresh in your mind. Furthermore, if your product/service is considered to be `technical’ or ‘difficult to understand`, effective visuals can act as a translation service – which simplifies complex language and helps to explain exactly what it is you are offering.

Your business doesn’t have to be within the creative industry or even have an ‘exciting’ product to have a strong identity. With our creative skills, expertise and experience, we are able to offer creative solutions for any industry, no matter the product. Even if you can’t see a way that your business can be creative – there is every chance we can. After all, it’s exactly what we’re here for.

‘Tis the season to be Marketing

Why Christmas marketing is important

for small businesses?

As soon as it hits mid-November all the big names start releasing their long-awaited Christmas adverts, the prime players have been preparing for this moment all year and the engagement they receive never seems to disappoint.

However, for a small business creating a blockbuster advert is clearly out of the question, and the budget.  But, there are lots of effective ways to build small Christmas quirks into your marketing that promote your name and please your customers throughout the festive period.

Studies show that consumers are more receptive at Christmas, their general mood increases and they are more open to new opportunities. Therefore, this is the perfect time to hit your customers with some memorable Christmas marketing they can’t ignore. It is obvious that feeling and emotions are linked to Christmas marketing and most of the big names concentrate on evoking emotion through their adverts. For a small business, this can be done through meaningful content targeted to evoke the right emotion from your target audience.

The success of a Christmas marketing campaign can have both short-term and long-term effects in terms of showing an increase in sales and profits. The more popularity and buzz generated by an advert, the longer the impact it has on the brand. For example, John Lewis estimates that since 2012, its sales have increased by more than 35% thanks to the success of their Christmas advertising.

christmas marketing

Christmas marketing differentiates you from other companies.

As a small business we know it is important to stand out from the crowd, dedicating your business to producing Christmas marketing over the festive season can differentiate yourselves from other businesses, for example, by running a Christmas campaign, promoting Christmas offers or even just sending your customers a personalised Christmas card. By producing this sort of material and content it gives customers and potential new customers a reminder of your business and what you offer.

For example, sending company Christmas cards adds that personal touch that your competitors may have missed the chance to offer. Therefore, your branding can be up in their office for a whole month, which is great brand exposure as well as a relationship builder with clients.  After all, it is always nice for somebody to take the time to send you a Christmas card, so we feel like this is an instant reminder of this gesture for the company.

Promote your name

In fact, according to BPMA (British Promotional Merchandise Association) 89% of the pens on your desk are in fact promotional pens, 65% of the mugs in your office kitchen that you’re drinking your coffee out of every day are promotional mugs and 54% of desk calendars in the office are personalised. As a result, all of these are being used on a regular, daily basis extending your brand exposure and making a memorable impression on the consumer. 71% of people who received promotional merchandise were able to remember the name of the company that gave it to them.

Therefore, as a small business you can add that personal touch during the festive season by offering free promotional items to your customers. Not only is this a great personal touch that will make you remembered, it is also getting your brand exposure out there! But everybody loves a freebie don’t they.

What makes Christmas calendar printing so powerful? You’re giving your customer a useful item they will use all year round. Whether it’s a printed wall planner for the whole office or a desk calendar for an individual, a calendar can act a reminder of your business all year round.

Tip: Why not add reminders of your seasonal offers to your calendar or tips related to your services. For example, if you are a marketing company you could add a list of national days to the calendar.

You should also think about the impression you want to make: double page calendars are great for visual impact, recycled calendars make a statement about your environmental credentials and desk calendars are great for everyday brand awareness.

12 days creative Christmas content can raise your profile immensely.

Doing some sort of creative Christmas content for twelve days continuously can obviously help raise your profile immensely over the festive period. This type of content doesn’t require a massive budget; it can just simply be giving away 12 tips from your industry on social media

Storytelling evokes emotion

We all know that storytelling evokes emotion, whether it is through branding, design or your company values.  We can help you tell your story through consistent logo design, branding and targeted content that speaks to your audience.

It is also said that print can also promote feelings of nostalgia and emotion, as we are living in a highly digital world and we try and consume at least 10,000 words on a screen daily. Therefore, receiving printed marketing material can add value and evoke emotions of happiness especially during the festive period.

Personalised content can impact sales more.

There is a lot of cost-effective material that can be personalised and distributed during the festive period. For a small business this can have a positive impact on sales, as it shows the receiver that you have took your time and effort to send that valued customer a personalised Christmas card.

As well as this being an added touch for your customers, for a small business it can be a strategic way of getting your branding noticed. At Media Village we produce personalised wall planners, desk pads and other office material for our customers. This guarantees that your logo and company name is all over your marketing material resulting in all-year round exposure and is in someone’s view all the time

Overall, Christmas provides an opportunity for lots of businesses to get noticed, the effects of a successful Christmas campaign can go way beyond the seven week run up to Christmas.  It’s not too late to invest in some personalised marketing material for your company this Christmas.

The next step

If you would like to get your business name out there this Christmas, create awareness for your brand and just spread the festive cheer to your customers then please get in touch.

We can help design personalised Christmas cards, marketing material and help you make the most out of your branding and designs.

 

You can take a look at our full Christmas brochure HERE

and email us any designs you may like to personalise with your logo/ branding.

Email- info@media-village.co.uk

Call-01254 300000