5 reasons why every business should invest in Graphic Design

We understand – particularly when it comes to small businesses with limited resources – that when times get tough and businesses are forced to make cuts, it’s often the creative budget that faces these cuts first. Unfortunately, companies often fail to see how investing in their creative budget can, in fact, help achieve the goals they have thus far prioritised – failing to recognise that the department of design and visuals can actually be the difference between ‘mediocre’ and ‘great’.

1. The numbers are in, design sells

Studies have shown that visual appeal can influence us within about 50 milliseconds. In brief, this is how quickly a designer’s content must impress. To get these results, your company would benefit from working with a professional designer, meaning that you will have the chance to seek their expertise to ensure your brand message is perfect. Additionally, we believe that your design should support the principles you have built your company around, and strive to reach your customers’ hearts (rather than just their wallets)!

You may think: “I already understand my company ethos, know our goals, and have no problem discussing these with the customer”. Nonetheless, a visual aid could be the difference between just you understanding your goals and everybody else understanding them, exactly as you want.

The majority of us are visual learners. 65% of people agree that they grasp concepts more easily with a visual accompaniment. Used in this way, design can ‘simplify’ communication in branding; making obvious who the design is for by appealing to its target audience, and allowing the design the ability to attract the right attention in the right way. For example, you may have a product intended for the adult market – but if the wrong design is covering the product, this can mislead your audience and really become a problem.

According to Adobe, over the span of 10 years, companies with strong designs outperformed those with weak designs by 219% on the S&P 500 Index (a stock market index), so the numbers truly are in, design sells.

2.Packaging design can alter your customer’s perception

You may have heard of the concept “eat with your eyes”. Though eating stimulates many senses, sight is actually a huge part of influencing decisions when it comes to food, and this does not go unacknowledged when marketing the food on the shelves at supermarkets. The question is: how do we make our products appealing, when we can’t plate them up?

The truth is that you really can take advantage of packaging and design just as much as supermarket products do. In fact, most products can be marketed and designed in alignment with this “eat with your eyes” concept. This is how we can aim to inspire purchase behaviour and even evoke positive emotions towards a brand. We have also worked with a diverse collection of businesses within the food industry towards creating packaging/branding that is unique on the shelf, helping it stand out.

Food for thought: people remember 10% of what they hear, 20% of what they read, and 80% of what they see/do. So why not consult our expertise in design to make an impact on your customer’s perceptions of a product, and target your audience in exactly the right way?

3. Good design keeps your brand memorable.

Let’s consider a brand that has generated a memorable design: Pantone.

Pantone, a simple colour matching brand, has developed a distinct design style that makes them iconic, creating memorability and awareness for the brand.

Pantone developed it’s distinctive, memorable brand by becoming the universal language of print and colour. They noticed how difficult it was for designers, ad agencies and printers to communicate exact colours, therefore they became the go to brand that provided the solution to this.

Now, think of your business design as a handshake: the first impression between two people – in this case, your business and your customer. Does the experience make them smile or frown? Do they say “hi”, “hello”, or “good day”? Is the handshake firm and formal, or warm and friendly?

Within the digital era, design sits at the core of amazing brand experiences. Companies are realising that by embedding design into business practices, they are actually encouraging deeper customer loyalty, ultimately making a positive impact on their business’s performance.

4. Strong web design= strong customer loyalty

Today, most businesses have some form of online presence. In fact, it is more likely that you will first encounter a business online; therefore, the impression your website makes and leaves is more important than ever. But how do you leave a good impression?

By investing in good design, of course!

The kneejerk reaction to a badly designed website is often to not trust it, let alone bother reading on. Even in cases where the user has found the smallest detail of the web design not to like, the site is often not explored further than the homepage. Ultimately, this affects business success and the sales of your product/service.

According to a study by Microsoft, the average human attention span has declined by 4 seconds since 2000. Shockingly, the attention span today is said to be only eight seconds – whereas even a goldfish can manage nine! If the customer cannot find what they are looking for within this window, a poorly designed website can hinder all your chances. Therefore, by displaying a strong brand identity and ensuring this identity is consistent across all of your platforms, you can continue to secure customers, attention and trust.

We want to help your brand be accessed across a variety of marketing platforms, whether printed or digital. Our in-house graphic designers always strive to create a consistently high quality brand image for every customer we deal with. Additionally, consumers who come into contact with the brand identity you have established (whether it be your logo, type font, or brand colours) will, with the correct design, be prompted towards the desired emotional response to your product/services. It might make all the difference.

5. Design sets you apart from the crowd

Have you ever bought a product simply because it looked nicer than the alternative? Of course you have.

For any business, competition is always high. The chances are that consumers are simply attracted to the one thing that makes the product stand out over another – and that thing is most likely a good, strong design.

As a proven selling point, we can help your brand stand out with intentional design decisions. Strong visuals can also make your brand memorable and can help trigger memories to keep the brand fresh in your mind. Furthermore, if your product/service is considered to be `technical’ or ‘difficult to understand`, effective visuals can act as a translation service – which simplifies complex language and helps to explain exactly what it is you are offering.

Your business doesn’t have to be within the creative industry or even have an ‘exciting’ product to have a strong identity. With our creative skills, expertise and experience, we are able to offer creative solutions for any industry, no matter the product. Even if you can’t see a way that your business can be creative – there is every chance we can. After all, it’s exactly what we’re here for.

New year, New goals

5 top tips to make sure your business starts on the right foot this year.

1.Refocus your brand

January is a popular time for companies to reflect on their current position, review their performance and take a look at their company image; however, we can get carried away in January and want to take on everything at once. Although this may be tempting to try, you should always invest in support when it comes to unfamiliar areas. Whether you are considering a refresh or a whole new rebrand, the new year is the best time to start focusing your time on new goals.

First of all, we advise conducting a brand health check before confirming how you would like to move forward. This will help you think about all the elements behind your brand image and reflect on their success in the previous year. These results can then help you decide whether a refresh or a rebrand is the right decision for you. Booking a free consultation with one of our graphic designers will allow you to sit and chat casually (over a cup of coffee) about your brand’s future. We can conduct a brand health check for you and, with our branding expertise and knowledge, advise you on the best way to move forward and work together to achieve your success. Additionally, we can start to think about how to give your brand substance and enhance the added value behind it. This can be done by designing printed material, producing marketing collateral that addresses your brand values, and working on a consistent brand image. All of the services mentioned are, of course, something that we offer and can help you achieve this year.

 

Last year saw several rebrands: from the extreme, which included name changes and unrecognisable logos, to more subtle facelifts that help breathe new life into a brand.Firstly, Uber announced a full rebrand in September last year, shifting to a new, simpler logo, just “Uber” in a custom sans-serif font.

Secondly, Weight Watchers, or as it is known now WW, also debuted its new logo, branding and name in September last year. The brand’s new tagline, “Wellness that Works” is intended to represent the brand’s renewed focus: health, fitness and feeling your best, rather than losing weight.

Finally, Debenhams the department store revealed a brand new identity – this was one of 2018’s biggest rebrands. Debenhams had used its previous identity since 1999 but the dynamic new look aims to show how much it has progressed since then.

To learn more about where to start with your branding, you could take a peek at our ‘10 Brand Elements and What They Mean’ blog HERE or ‘Brand Guidelines: What Are They and Why Do I Need Them?’ blog HERE.

brand focus

2.Tell your story this year

Storytelling is an effective and powerful technique that builds relationships – it doesn’t matter if you’re a small business or a huge enterprise, a brand story gives volume to your voice. From a scientific perspective, stories are designed to create emotions. We love them because they prompt chemical reactions in our minds that help us to feel pleasure, empathy and interest. For example, a story about a small business that made it to the top makes you naturally want to root for them.

However, we understand that every business is different; some companies are naturally more entertaining and interesting than others. But, if there is a market for your business, then storytelling to your targeted audience is always a way to make your content more engaging, whether it’s the content on your website that shows the background of your company or the content that you post on your social media channels. We can help make your branding consistent, engaging, and tell your story through effective platforms that suit your target audience’s needs.

For example, if your target audience prefer to engage with printed material, we can design and print leaflets, business cards and brochures that tell your story consistently. Our website details a list of print and creative marketing services we offer. Click HERE to view them all.

To further support how important we believe brand storytelling is, we published a blog on our website titled, ‘Your Story Starts Here’. Click HERE to read more and discover the advantages an effective brand story could have for your company.

brand storytelling

3.Promote and build new connections

New year, new faces, and new connections – networking can be an effective key to business growth and success. Attending networking events in 2019 may seem to be a daunting challenge, but consumers buy from brands that build relationships with them – we can provide you with all the essential tools you need to be prepared and organised for networking, such as; printed brochures, business cards, and leaflets to hand out to your new connections.

Our sales reps would encourage people to start networking to expand their reach, get recognised and enjoy the benefits of growing your business through recommendations. We all know that in business it is a great feeling being recommended by somebody, or even just receiving a positive review. These two things give us a sense of pride and achievement that our hard work is paying off – comparing this to networking; you are surrounded by a group of people that make it their mission to recommend you. Additionally, by regularly attending networking events, this helps get your face known in the community, providing you with a great source of connections that can really open the door to talking to highly influential people in the future.

If you would like to learn more about networking click HERE, to read our ‘Power of Networking’ blog.

networking

4.Focus on updating your online presence.

If you are not making the most of your social media, you’re missing out on a fast, inexpensive and effective way of reaching almost half the world’s population. Furthermore, social media can help you humanise your brand and build real life connections with your customers. This adds value and trust to your company image and highlights how your customers are benefitting from your brand. As well as building connections with customers and potential customers, social media can also be a great platform for sharing your knowledge and expertise. For example, if you specialise in ‘education branding’, then you can share statistics, insights, articles and much more that show your expertise in this area and attract attention.

Additionally, social media posts and ads are key ways to drive traffic to your website. Sharing great content from your blog or website to your social channels is a great way to get readers as soon as you publish a new post.

Take a look at our social media accounts here:

Twitter

Facebook

Instagram

Linkedin

If you are interested in focusing on your social media presence this year, then please do get in touch using the contact form HERE

5. Plan and choose realistic goals

Did you accomplish all the goals you set for 2018? Did you underperform in some key areas? Are you hoping to do better in 2019?

Everyone wants to set big goals for their business and a new year is a great time to reflect and create new goals. Everybody wants to double their revenue over the next six months, hire 10+ new employees to help them reach new heights. It’s ok to set aspiring goals, but in return you need to be realistic when doing so.

Therefore, if one of your goals this year is to focus on your branding and marketing more, then we can help you set and achieve realistic goals that help you succeed. Following a brand health check, free design consultation, and basically a good old chat, we can offer our solutions and services for you to meet your 2019 goals.

To get started, download our free design guide HERE

And finally: what are you waiting for?

Let’s start today to achieve your business goals.

Fill in our contact form by clicking HERE, use the ref: BLOG in the subject title

networking | blog

And finally, what are you waiting for?

Let’s start today to achieve your business goals.

‘Tis the season to be Marketing

Why Christmas marketing is important

for small businesses?

As soon as it hits mid-November all the big names start releasing their long-awaited Christmas adverts, the prime players have been preparing for this moment all year and the engagement they receive never seems to disappoint.

However, for a small business creating a blockbuster advert is clearly out of the question, and the budget.  But, there are lots of effective ways to build small Christmas quirks into your marketing that promote your name and please your customers throughout the festive period.

Studies show that consumers are more receptive at Christmas, their general mood increases and they are more open to new opportunities. Therefore, this is the perfect time to hit your customers with some memorable Christmas marketing they can’t ignore. It is obvious that feeling and emotions are linked to Christmas marketing and most of the big names concentrate on evoking emotion through their adverts. For a small business, this can be done through meaningful content targeted to evoke the right emotion from your target audience.

The success of a Christmas marketing campaign can have both short-term and long-term effects in terms of showing an increase in sales and profits. The more popularity and buzz generated by an advert, the longer the impact it has on the brand. For example, John Lewis estimates that since 2012, its sales have increased by more than 35% thanks to the success of their Christmas advertising.

christmas marketing

Christmas marketing differentiates you from other companies.

As a small business we know it is important to stand out from the crowd, dedicating your business to producing Christmas marketing over the festive season can differentiate yourselves from other businesses, for example, by running a Christmas campaign, promoting Christmas offers or even just sending your customers a personalised Christmas card. By producing this sort of material and content it gives customers and potential new customers a reminder of your business and what you offer.

For example, sending company Christmas cards adds that personal touch that your competitors may have missed the chance to offer. Therefore, your branding can be up in their office for a whole month, which is great brand exposure as well as a relationship builder with clients.  After all, it is always nice for somebody to take the time to send you a Christmas card, so we feel like this is an instant reminder of this gesture for the company.

Promote your name

In fact, according to BPMA (British Promotional Merchandise Association) 89% of the pens on your desk are in fact promotional pens, 65% of the mugs in your office kitchen that you’re drinking your coffee out of every day are promotional mugs and 54% of desk calendars in the office are personalised. As a result, all of these are being used on a regular, daily basis extending your brand exposure and making a memorable impression on the consumer. 71% of people who received promotional merchandise were able to remember the name of the company that gave it to them.

Therefore, as a small business you can add that personal touch during the festive season by offering free promotional items to your customers. Not only is this a great personal touch that will make you remembered, it is also getting your brand exposure out there! But everybody loves a freebie don’t they.

What makes Christmas calendar printing so powerful? You’re giving your customer a useful item they will use all year round. Whether it’s a printed wall planner for the whole office or a desk calendar for an individual, a calendar can act a reminder of your business all year round.

Tip: Why not add reminders of your seasonal offers to your calendar or tips related to your services. For example, if you are a marketing company you could add a list of national days to the calendar.

You should also think about the impression you want to make: double page calendars are great for visual impact, recycled calendars make a statement about your environmental credentials and desk calendars are great for everyday brand awareness.

12 days creative Christmas content can raise your profile immensely.

Doing some sort of creative Christmas content for twelve days continuously can obviously help raise your profile immensely over the festive period. This type of content doesn’t require a massive budget; it can just simply be giving away 12 tips from your industry on social media

Storytelling evokes emotion

We all know that storytelling evokes emotion, whether it is through branding, design or your company values.  We can help you tell your story through consistent logo design, branding and targeted content that speaks to your audience.

It is also said that print can also promote feelings of nostalgia and emotion, as we are living in a highly digital world and we try and consume at least 10,000 words on a screen daily. Therefore, receiving printed marketing material can add value and evoke emotions of happiness especially during the festive period.

Personalised content can impact sales more.

There is a lot of cost-effective material that can be personalised and distributed during the festive period. For a small business this can have a positive impact on sales, as it shows the receiver that you have took your time and effort to send that valued customer a personalised Christmas card.

As well as this being an added touch for your customers, for a small business it can be a strategic way of getting your branding noticed. At Media Village we produce personalised wall planners, desk pads and other office material for our customers. This guarantees that your logo and company name is all over your marketing material resulting in all-year round exposure and is in someone’s view all the time

Overall, Christmas provides an opportunity for lots of businesses to get noticed, the effects of a successful Christmas campaign can go way beyond the seven week run up to Christmas.  It’s not too late to invest in some personalised marketing material for your company this Christmas.

The next step

If you would like to get your business name out there this Christmas, create awareness for your brand and just spread the festive cheer to your customers then please get in touch.

We can help design personalised Christmas cards, marketing material and help you make the most out of your branding and designs.

 

You can take a look at our full Christmas brochure HERE

and email us any designs you may like to personalise with your logo/ branding.

Email- info@media-village.co.uk

Call-01254 300000

Branding Insights

10 branding elements and what they mean.

If you’ve never thought about branding before, you may not be aware that there are ten different brand elements to think about. So, let’s start with the basics and define what a brand actually is and why they are so important to any business.

Let’s throw in a bit of history for you here: it was more than half a century ago when the term “brand” started to become apparent; believe it or not, it was used as a way for cattle ranchers to identify their animals! However, today, a search on the internet can give you a range of diverse definitions as to what a brand actually is. For example, some agree that it is “the emotional and psychological relationship you have with your customers”, whilst other might define it as a “type of product manufactured by a particular company under a particular name”, or even the “name, term, design, symbol or any other feature that identifies one seller’s product distinct from those of other sellers”.

Although all of these answers are correct in their own way, it’s this blog’s purpose to eliminate the jargon, keep things simple, and to sum up for you what we define a brand as…

 We say: “A brand is the personality of a business”.

Why is this so important to a business?

A strong brand can make a memorable impression and it enables your customers to know what to expect from your company. It is a way of distinguishing yourself from your competitors, helping you stand out from the crowd and build loyalty surrounding your brand.

A brand can help a business:

  • Grow its reputation
  • Win new customers
  • Boost employee pride and satisfaction
  • Build trust
  • Support your advertising efforts.

Therefore, it is important that branding is not just overlooked, as it can position your company and tell your story in a successful way. So, let’s take a look at the ten different elements of a brand and what they stand for….

 

  1. Brand identity

So firstly, let’s take a look at brand identity and its importance.

So what is brand identity?

Brand identity is the way people recognise the brand. It may be through the logo or other associated visuals.

For example, the ‘Swoosh’ logo of Nike is very simple, but is immediately recognisable worldwide, along with its strap line, “Just Do It”.

When creating your brand identity it is important to follow and create some brand guidelines, to make sure that your branding and the message you are portraying is consistent throughout.  Your brand identity is built up of many different attributes such as: logo design, colour scheme, key message, typography, and other elements that add to the way consumers visualise your brand as a whole.

Branding guideline| Blog
  1. Brand image

Secondly, how do people picture your brand in their mind?

What is the image associated with it?

The brand image associated with your brand can dictate how people perceive your brand and this can either be in a good way or bad way. For example, many brands have suffered from a damaged brand image, which as a result can be hard to change the consumer’s perception. A successful brand image is developed over time through your logo design, tone of voice and the way your company portrays itself. However, this brand image can be tainted within minutes through a misleading advertisement, a bad branding or design choice, or a controversial post with a misleading view.

The brand image also dictates what consumers expect from your brand. Consumers of Rolls-Royce, for example, are looking for high luxury products and expect high quality service; even if there is a gap for budget cars in its market, it would not stick to the overall brand image by offering this type of product. As a result of this, it may lose its branding demographic and some of its targeted audience may change their perception of Rolls-Royce.

  1. Brand positioning

Brand positioning is the process of positioning your product/service in the market, which segments what you are trying to achieve in a distinctive, targeted format. By positioning your brand it can justify your pricing strategies and determine the position of your brand. If you are thinking “I have no idea where to position my brand”, then ask yourself a few questions:

  • Do you differentiate your brand in some way? How?
  • Does it enable growth?
  • What are your brand’s unique values?
  • Does it produce a clear picture in your mind?
  • Is your brand believable and trustworthy?

There are various tactics you can use to position your brand, such as competitive pricing, attractive packaging, and exciting promotions to help attract customers and transform them into repeat customers. Another effective way of figuring out your brand position is to research your competitors and think about how you stand out and figure out a way to build your brand around your unique traits. Creating a specific brand positioning statement can be used internally and provide structure and consistency for your marketing strategy

4. Brand personality

Your brand personality is just like the personality of human being – we all have different unique qualities that make up our own personality. However, your brand personality can be whatever you want it to be, whether that may be empathetic or even intelligent. Every element of your brand identity that we talked about before, including the colour, brand name, typography and brand positioning, adds and builds up your personality for others to see.

Branding professionals state that there are five traits within a brand personality these are:

  1. Sincerity (down-to-earth, honest, wholesome, cheerful)
  2. Excitement (daring, spirited, imaginative, up-to-date)
  3. Competence (reliable, intelligent, successful)
  4. Sophistication (upper class, charming)
  5. Ruggedness (outdoorsy, tough)

Have you ever noticed that although two brands might offer the same service or sell the same product, for some reason you relate to one brand better than the other. This may honestly be down to taste or your own personal preference but this can also be down to the personality of the brand and how you feel when you come across that brand.

It is more than common for new business owners to be unsure of the brand personality they want to portray to the world, as this can be seen as a daunting decision to make. However, our team of graphic designers have experience and expertise in branding and developing a new brand concept for various businesses comes as second nature to them. Our free design consultations consist of brainstorming ideas together, understanding your goals and creating a successful brand that stands for everything you stand for.

branding guideline | brand

5. Brand equity

Brand equity is the value of a brand. It may include tangible financial value such as market share and revenue as well as intangible aspects such as strategic benefits of the brand. For example, Apple is a major technology brand and people perceive it is a premium, cutting-edge manufacturer of quality products. So, it is not only the sales but the sheer image that takes the equity to a different level altogether.

Positive brand equity can help a brand in many ways; it can be a strong catalyst for leading to brand extension and helping to develop a strong, trusting brand image. By strategically investing your marketing budgets in initiatives that help add value to your brand, for example additional services, contributions to charities or other additional perks, this can help drive short-term results.

6. Brand experience

Brand experience is all about how the customer feels when they interact with your brand -this may be a visual experience, a taste experience or just the feeling they get when they come across your branding. Also, if this is a service brand it may depend on the staff behaviour, the environment in which your service is offered, and the standard they expect when associated with your brand.

When consumers come across the Media Village brand we want their experience to be flawless and memorable. So we highlight high customer service as one of our main priorities within the Media Village. We like our experience to be flawless, efficient and sticking to any deadlines given to offer the best customer experience.

Brand touchpoints are an effective way of perfecting the brand experience journey for every customer, making the most of every user interaction with your brand.

Customer touchpoints shape a customer’s perception of a brand. These perceptions shape brand identity as much as the work of any designer or brand manager. After all, brand identity is all about what the customer thinks – not what you think. Customer perceptions are created by a series of touchpoints: the interactions customers have with a brand.

Make a list of all of those touchpoints that you know exist. They might include the supermarket, radio ads, your salespeople, and social media.

Name your brand’s most valuable touchpoints. This will require data analysis to follow the progression of every sale, from contact to conversion. Which touchpoints are most overwhelmingly present? Which ones serve to advance clients through your sales funnel with the greatest efficiency? Once you have identified these touchpoints, capitalise on them.

Establish a goal for each touchpoint and document the data that supports its effectiveness in relation to that goal. Make all involved accountable for the success of each touchpoint, and in time, your brand will reap the benefits

We can help you to design and develop a consistent brand that can be transferred across every touchpoint in your customer journey. These may include radio adverts, social media posts, billboard designs, leaflets and signage.

Perfect your brand experience and this can lead to great successful reviews for your company.

7. Brand Differnetiation

Differentiation, as the word suggests is how a brand stands out in the crowd. For instance our brand at the Media Village stands out in the creative and print industry as we can offer the full creative marketing solution all under one roof – which not many people can offer. So this is an additional service that differentiates us from our competitors.

  • Product differentiation
  • Service differentiation
  • Image differentiation
  • Price differentiation
  • Creates value, justifies your decisions.

But you can also differentiate your brand from the elements we have mentioned earlier, such as visuals, customer experience, logo design, communication, key message etc.

8. Brand communication

Brand communication is the message it delivers through various sources like adverts, brochures, punchlines and hoardings. If the brand has to grow, it must be able to clearly communicate its core benefits to the customers.

We can help you with communicating your brand message through various mediums and platforms from online to offline. Delivering a consistent, clear message that speaks exactly to the right targeted demographic and suits your brand personality.

We work with a variety of different businesses that all have a slightly different way of communicating their brand to the public. For example, we have worked with Westholme School for a long time now and the relationship we have built together helps us to communicate their brand successfully.

Click here to read all about how we communicate Westholme’s brand values and image through creative print and design.

9. Brand gap

Brand gap is the difference between what a brand promises to deliver in its communications and what it actually does. For its own sake, the gap should not be very high. A successful brand must be able to deliver what it promises. No amount of advertising or content marketing efforts can save a bad product

That’s why our design studio arranges personal meetings with every client before we produce any form of branding content for your brand. This way we are making sure that there is no miscommunication or gap between what the brand is claiming to promise and actually delivering.

 

10. Brand extension

The final element is brand extension, which basically means going beyond the brand origins and offering additional value or services to the customer. For example, the one main product that you first start offering may have room for additional services that you can offer once your brand is further established. Taking the Media Village brand as an example again, we started predominantly as a printing company, but over the years we have adapted our services to be able to offer additional value to our customers. This has eventually led to us being able to offer the full marketing and creative solution for our customers all under one roof. Our brand now offers print, graphic design, photography, web development – and much more.

Once all the other brand elements have come in to place and you have established your brand more, this may be the time to consider a form of brand extension. We can help you extend your services but keeps the same consistent brand offering the same values to your targeted audience.

Although there are many advantages with brand extension, there are also, like always, some negatives along the way. Not all brands are fit for brand extension and it has been known to lead to a misrepresentation of the brand persona that customers struggle to understand. For example, if the new product that has come from the brand extension fails then this can spoil the image and reputation of the parent brand.

Take the ice tea brand Arizona as an example; they decided to launch a nacho cheese dip product. Thinking about this strategically, would their demographic of ice tea drinkers really be craving a cheese dip product? Evidently, this is why Arizona’s brand extension failed, therefore we advise when considering a brand extension to always include competitor research, think about the added value this product is going to bring, and consider the influence it might have over your established brand image.

Now you know all about the ten elements of branding, it’s time to start talking about your branding today…

Book your free design consultation here, and let’s talk about these ten elements and much more, to make sure we tell your brand story in the best way possible.

 

 

Now you know all about the ten elements of branding, it’s time to start talking about your branding today…

Book your free design consultation here and let’s talk about all these ten elements and much more, to make sure we tell your brand story in the best way possible.

A powerful partnership for the future.

The engineer walked into a creative agency… sounds like the start of a bad joke, right? Although this scenario is normally quite uncommon, the traits an engineer and, for example, a graphic designer share could be the start of an impressive partnership for future business growth.

The desire to figure things out and be creative is in the bones of both a creative agency and an engineering business, coupled with problem solving (which is always second nature in both of these industries). Their matching natural curiosity about how and why things work fuels their impressive designs for their customers and powers this partnership.

Some may disagree; in various engineering disciplines, the concepts of design and engineering are segregated and seen as completely different outlooks. In other words you are either ‘creative’ or ‘practical’ – you can’t combine the two, apparently. However, we have proven this wrong: we have worked successfully with national engineering companies, sticking to all of their traditional business values but also guiding them on how to stand out in a creative world.

With a team of seven designers at Media Village, we know that our designers create work for customers that follow a specification of requirements in order to satisfy their needs. Alongside this, engineers undoubtedly translate those designs in a technical way to satisfy their customer’s needs, too. Finally, both roles plan out their creation before implementing it in any format for their customers.

We discovered that 40% of engineers are actively looking for engineering content on social media – the nature of sitting back and relying on referrals has well and truly disappeared. Therefore, engineers are now looking towards creative agencies, graphic designers and marketeers to help them produce content that speaks and sells to their audience

How we can mould this partnership ?

Today is the day to start creating that partnership that really could adapt your engineering company for the future. Without changing your business objective or even second-guessing your business values, a creative agency can help bring out the best in your business through impressive creative design.

In the past, sitting back and relying on referrals was enough to make impressive profits for each business month – however, times have changed; technology has advanced and businesses honestly need to keep up to date or risk failure. Old school traditional methods of marketing and networking now have to adapt to keep up with creative agency methods. Therefore, traditional trade agencies like engineering businesses sometimes feel a bit lost when it comes to brainstorming creative ideas.

Our precision, attention to detail and need to be creative works well with those in the engineering trade. We understand the way you work and can design to translate this for your specific audience.

Engineers are creators who love a challenge

What on earth can a creative agency do for an engineering business?

It is well known that people often doubt the fact that engineers may need to work with a creative agency, but if you look at the services a creative agency offers they fit the vast services that an engineering company also has to offer perfectly. For example, vehicle livery sometimes can be the best marketing asset for your engineering company as you are always out on the road attending appointments; this can be a huge marketing opportunity for your business and enable your brand awareness to grow massively.

Another example would be marketing for trade shows. Engineers often attend trade shows – whether this may be to run a stand themselves or just use it as a networking opportunity – either way, we could help. A creative agency can provide you with a pile of well-designed business cards, promotionally branded gifts to exchange with professional networks, and everything you could possibly need to run a stall!

The facilities we have at Media Village can really make a difference for an engineering company; we can easily print your engineering plans in both colour and black & white from a PDF file. Whether these are building plans, model plans or any form of engineering plan document, these can be printed to a high quality, at a low cost. At Media Village we offer a next day service with postal delivery available for documents printed in sizes up to A0 (1189mm x 841mm).

We understand that engineering is a visual job, and with an in-house photography studio we know that we can provide you with professional photography to highlight your products, services and really make your business stand out from the rest.

Take the next step…

Consequently, social media, advertising and marketing itself is always changing with fierce competition and constant exposure. Companies like engineering businesses have started to realise that they should be prioritising their marketing and creative strategies. However, we understand that sometimes it may not be in your nature and you just simply want to get on with the job in hand. But that’s where we can help, it’s what we dedicate our time to and it’s how we can help your engineering business keep up with the times and successfully grow.

So why not give us a call, drop us an email or pop in to see us?

It’s time to start talking about your business today!

Click HERE to get started

THE IMPORTANCE OF PEN AND PAPER

What’s the importance of pen and paper? For a designer, it’s said that there is nothing more initiative than pen and paper. This ‘traditional’ style can help to form successful initial ideas and is always encouraged at the beginning of a creative brief, but why?

Below are 4 reasons we think pen and paper are an essential.

  1. If you have a blank piece of paper in front of you your concentration relies on that one piece of paper. This blank space can help your mind to creatively wander and you can document your creative process whilst developing a thought process. It sounds easy, sometimes it may be a challenge, but by being able to get it all down on paper you let go of those not so great ideas.
  2. Many people trudge through the internet looking for ideas and inspiration, but a pen and paper allows you to explore new ideas and concepts from your mind, not what is already out there. It’s almost like a computer and the Internet can limit your thought process as you’re focusing on what’s out there and it limits your mind to think of creative possibilities.
  3. Sketching down ideas and scribbling on a page is much faster than producing initial ideas digitally. For example, say if you’re sat with a customer, by sketching out a quick layout idea you’re able to illustrate what you mean in a matter of seconds. If you’re spending time on a bad idea, not only are you wasting time for your customer, but you’re wasting the time given to you by a customer.
  4. Ideas are known to flow a lot more naturally when you’re brainstorming quickly and releasing all the poor ideas and expanding on the good. It’s a lot more natural to generate ideas this way than creating ideas digitally straight away.

As a team of creatives, we encourage this method to get those creative juices flowing. Not only is it time efficient, it’s a filter for those bad ideas and it gives you the opportunity to explore and produced something unforgettable.

 

If you would like any further information, contact us via Twitter or call us on 01254 300000.