1.Refocus your brand
January is a popular time for companies to reflect on their current position, review their performance and take a look at their company image; however, we can get carried away in January and want to take on everything at once. Although this may be tempting to try, you should always invest in support when it comes to unfamiliar areas. Whether you are considering a refresh or a whole new rebrand, the new year is the best time to start focusing your time on new goals.
First of all, we advise conducting a brand health check before confirming how you would like to move forward. This will help you think about all the elements behind your brand image and reflect on their success in the previous year. These results can then help you decide whether a refresh or a rebrand is the right decision for you. Booking a free consultation with one of our graphic designers will allow you to sit and chat casually (over a cup of coffee) about your brand’s future. We can conduct a brand health check for you and, with our branding expertise and knowledge, advise you on the best way to move forward and work together to achieve your success. Additionally, we can start to think about how to give your brand substance and enhance the added value behind it. This can be done by designing printed material, producing marketing collateral that addresses your brand values, and working on a consistent brand image. All of the services mentioned are, of course, something that we offer and can help you achieve this year.
Last year saw several rebrands: from the extreme, which included name changes and unrecognisable logos, to more subtle facelifts that help breathe new life into a brand.Firstly, Uber announced a full rebrand in September last year, shifting to a new, simpler logo, just “Uber” in a custom sans-serif font.
Secondly, Weight Watchers, or as it is known now WW, also debuted its new logo, branding and name in September last year. The brand’s new tagline, “Wellness that Works” is intended to represent the brand’s renewed focus: health, fitness and feeling your best, rather than losing weight.
Finally, Debenhams the department store revealed a brand new identity – this was one of 2018’s biggest rebrands. Debenhams had used its previous identity since 1999 but the dynamic new look aims to show how much it has progressed since then.
To learn more about where to start with your branding, you could take a peek at our ‘10 Brand Elements and What They Mean’ blog HERE or ‘Brand Guidelines: What Are They and Why Do I Need Them?’ blog HERE.