MacMahon Leggate wanted a brand refresh to keep up with modern trends without sacrificing their current client base

MacMahon Leggate felt as though their current branding had run its course and had become dated. They wanted to keep up with modern trends whilst maintaining elements of their previous branding to appease current clients as well as entice future clients.

The chosen concept by the client was very much a fresh variation from their current branding, with keeping the red but tweaking the colour values to give the red more vibrance. The icon to the left is a minimal take on the “M” & “L” from MacMahon Leggate. We also designed and printed all branded collateral to help the brand come to life.