Explainer Video Production That Makes Complex Ideas Clear

An explainer video is a short, structured video designed to make a product, service, process or idea easier to understand. It may use live action, animation, motion graphics, screen recordings or a combination of formats. Businesses commonly use explainer videos on websites, landing pages, sales presentations, product launches and internal training.

Most explainer videos are between 60 seconds and two minutes, but the right length depends on the message and where the video will be used. A homepage or campaign explainer may need to be concise, while a product demonstration, training video or technical explanation may require more time. We structure the script around what the audience needs to understand rather than forcing every project into the same runtime.

Explainer videos can be used on homepages, service pages, landing pages, sales presentations, product launches, onboarding journeys, exhibitions, social media and internal training platforms. The best placement depends on where your audience is most likely to need clarification or reassurance.

Explainer video costs depend on the production style, script development, filming requirements, animation complexity, voiceover, video length and number of final versions required. A straightforward service explainer will be scoped differently from a fully animated or hybrid production. We provide a clear proposal outlining the production stages, deliverables and any optional additions before work begins.

As a guide, most professional explainers start from £2,000–£5,000 for simple animation or live-action, with larger hybrid productions scaling up from there. We’ll always scope your brief and provide a transparent quote before production begins.

Yes. We produce custom 2D animation, motion graphics, character animation and hybrid videos that combine filmed footage with animated elements. Animation is particularly useful for explaining software, processes, data, technical products and ideas that are difficult to demonstrate on camera.

Yes. A main explainer video can often be adapted into shorter edits, vertical versions, captions, teaser clips and paid advertising assets. Planning these formats at the beginning of the project helps capture the right footage and build scenes that can be reused efficiently across social media content and video advertising.

Yes. Our in-house production team can manage filming, lighting, direction, interviews, locations and post-production. Live-action explainer videos work particularly well when people, places or physical products are central to the message. We can also combine live footage with animation, graphics or on-screen text where additional explanation is needed.

The choice depends on what needs to be explained. Animation is often better for abstract ideas, software, processes and technical information, while live action is useful when people, locations, products or trust are central to the message. Many projects use a hybrid approach, combining filmed footage with motion graphics, text or animation.

Explainer video production is collaborative, particularly during discovery, script approval and storyboarding. We guide the process and make recommendations, while giving your team clear opportunities to review the message, creative direction and visuals before production progresses. This reduces uncertainty and helps avoid major revisions later.

Yes. Scriptwriting and storyboarding can both be managed by our in-house team. We start by understanding the audience, message and intended outcome, then develop the script and map each section into scenes, graphics or filmed sequences. You can learn more about our scriptwriting and storyboarding service.

Yes. We work with organisations that need complex or sensitive information presented clearly and accurately. The process usually involves closer collaboration with subject experts, careful script approval and a structured review process to ensure the final video is understandable without oversimplifying important detail.

Structured review stages are agreed as part of the project before final delivery. After sign-off, we can also support future updates, new voiceovers, revised text, shorter edits, translated versions or campaign variations. Larger changes may require a separate quote depending on how much of the original production needs to be updated.

Most explainer video projects take around four to six weeks, although this varies depending on script complexity, animation, filming requirements and feedback times. Simpler projects may be completed sooner, while larger productions with multiple stakeholders or deliverables may take longer. A clear timeline is agreed before production begins.

A one-minute voiceover script usually contains around 130–150 words, depending on the speaker, tone and amount of space needed for visuals. A slower, more considered delivery may use fewer words. We plan the script and storyboard together so the narration does not compete with the information shown on screen.

Yes. Media Village is based in Lancashire and works with organisations across Blackburn, Burnley, Preston, Manchester and the wider North West. Our in-house team can manage scripting, filming, animation, editing and delivery, making it straightforward to produce local filming projects as well as fully remote animated explainers.

Yes. Although we’re based in Lancashire, we work with businesses and organisations across the UK. Some projects involve filming on location, while others are delivered remotely using animation, motion graphics or a hybrid production approach. From initial planning and script development through to filming, editing and final delivery, our in-house team supports clients nationwide, making it easy to produce professional explainer videos wherever you’re based.