Billy Bounce, a specialist in school safety surfaces, needed a stronger identity to better reflect its commitment to fun and secure play environments

Despite its dedication to high-quality safety surfaces, Billy Bounce’s visual identity had become outdated. It no longer conveyed the company’s values or differentiated it from its parent company, RTC Safety Surfaces. Without a distinct and engaging brand presence, Billy Bounce struggled to connect with its target audience – schools and educators looking for reliable, playful safety solutions.

Billy Bounce underwent a complete rebrand to establish a fresh, dynamic identity that aligns with its purpose. The new design embraces the vibrancy of play while reinforcing the company’s commitment to safety and reliability. This revitalised branding not only gives Billy Bounce a unique presence but also ensures that schools immediately recognise the company as a specialist in creating secure and enjoyable play environments for children.