Website Case Study

Whalley Warm and Dry

Introduction

Whalley Warm & Dry partnered with us to overhaul their outdated website, creating a modern, conversion-focused platform that makes it easier for customers to book boot fittings and shop online without hassle

Challenge

The previous site was glitchy and outdated, often causing frustration for users. Although the core service was custom boot fitting, the site design didn’t reflect this — instead, it placed too much focus on the shop. SEO was another major consideration, with years of optimisation work needing to be preserved in the transition. On top of that, all customer orders, products, and booking data had to be safely migrated and synced with the live system.

Solution

We restructured the site from the ground up, putting the boot fitting service at the heart of the user journey. To support this, we used the StoryBrand framework, a structure that helps clarify messaging by focusing on the customer’s needs and positioning the business as the guide. The homepage was redesigned to make the booking journey crystal clear, while still giving the shop strong visibility. Behind the scenes, all product and booking data was safely retained, and SEO performance was protected through careful redirects and on-page optimisation. The result is a much smoother, faster, and more reliable user experience.

KPIs

Results That Speak

100

Fewer Glitches Reported

Increase in Boot Fitting Bookings

Faster Average Page Load Time

Increase in Mobile Engagement

Roadmap

Project Timeline

Discovery – 2 Weeks

Design – 2 Weeks

Development – 5 Weeks

Testing – 2 Weeks

Discovery

2 Weeks

Title

25%

We reviewed Whalley Warm & Dry’s audience, services, and existing site performance to shape a clear, user-focused strategy — with particular attention to conversion goals and retaining SEO value.

Design

2 Weeks

Title

25%

Created wireframes and visual concepts to shift the focus toward boot fitting, using the StoryBrand framework to guide users more effectively. The new design aimed to be clean, modern, and highly navigable across all devices.

Development

4 Weeks

Title

50%

Built a fully responsive WordPress site, ensuring seamless integration with existing e-commerce systems and booking tools. All legacy content, orders, and customer data were preserved and synced with the live platform.

Testing

2 Weeks

Title

20%

Ran in-depth testing to iron out glitches, improve performance, and optimise for mobile users. Final tweaks were based on real-world use and feedback from internal stakeholders.

Success Story

“

Alex Smith
Whalley Warm and Dry

Our old website was outdated and often caused problems that made running the business more difficult. Since launching the new site, things have become much smoother and easier for both us and our customers. The process was clear and well-managed, and we’re already seeing more engagement and bookings as a result.