This International Women’s Day, we didn’t just want to acknowledge the occasion—we wanted to do something that mattered. That’s why we’ve teamed up with Lancashire Women to launch Breaking the Cycle, a campaign to raise awareness of period poverty, challenge stigma, and ensure no one is left without the essentials.
Why This Matters To Us
Period poverty isn’t just about the cost of pads and tampons—it’s about tough choices no one should have to make. Right now, millions of people in the UK are missing school, skipping work, or staying home because they don’t have access to proper period protection. Some are forced to use unsafe alternatives. Others have to choose between buying food or buying pads.
This isn’t just unfair—it’s unacceptable.
We wanted to do more than just talk about International Women’s Day this year. We wanted to take action, to be part of something bigger, and to stand alongside Lancashire Women, who are on the frontline providing essential support. Because access to period products isn’t a luxury—it’s a necessity.
As a purpose-driven creative agency, we’re proud to use out platform and design skills to support initiatives that drive social change.
What is Period Poverty?
Period poverty means being unable to afford or access sanitary products, forcing people to use unsafe alternatives or miss out on school, work, and daily life. But it’s more than just a financial issue—it’s a conversation that’s been avoided for too long, leaving those affected feeling ashamed and unsupported.
How We’re Taking Action
Through Breaking the Cycle, we’re helping to:
- Make free period products available in community spaces.
- Start open conversations to challenge stigma and normalise menstruation.
- Support Lancashire Women in their mission to educate, empower, and provide real help to those affected.
How You Can Get Involved
- Donate period products or funds to support those in need.
- Speak up—share your story and help normalise the conversation.
- Spread the word—help end the silence and stigma around periods.
No one should have to miss school, work, or daily life because they can’t access basic essentials. Let’s break the cycle—together.
