What Are Paper Weights and Finishes? A Guide for Print Projects

Choosing the right paper isn’t just about aesthetics – it affects how your message is received, how long it lasts, and how your brand is remembered. Whether you’re designing a brochure, printing business cards, or producing high-end signage, understanding paper weights and finishes can make all the difference to the final result.

In this guide, we’ll break down what GSM actually means, the key types of paper finishes, and how to pick the right combination for your project.

🧭 Jump to:

📏 What Does Paper Weight Mean?

Paper weight is usually measured in GSM (grams per square metre), which tells you how thick and sturdy the stock is. The higher the GSM, the heavier and more durable the sheet.

Here’s a quick reference:

• 80–100gsm → Standard printer or copier paper
• 120–150gsm → Quality letterheads and everyday flyers
• 170–200gsm → Premium posters or inner pages of a brochure
• 250–300gsm → Postcards, product cards, or brochure covers
• 350–450gsm → Business cards or high-end invitations

🧠 Example: A 300gsm silk stock is perfect for a brochure cover – thick enough to feel premium, but still flexible enough to bind neatly.

📐 What About Paper Thickness?

GSM gives you a good feel for weight, but it’s not the only measure of paper quality. The thickness of a sheet – also known as its caliper or measured in microns – can vary depending on how the paper is made and finished. Two sheets with the same GSM might feel slightly different in hand due to how compacted or coated they are.

⚖️ What Is GSM and Why Does It Matter?

GSM stands for grams per square metre – it’s how we measure the weight (and feel) of paper. The higher the GSM, the thicker and sturdier the sheet.

So, a 90gsm letterhead feels light and flexible. A 350gsm business card? Thick, substantial, and built to impress.

📌 FAQ: How thick is 250gsm paper?
It’s considered a midweight card – perfect for things like sturdy postcards, covers, or takeaway menus.

🎨 What Are the Most Common Paper Finishes?

The finish of your paper affects both the feel and the look of the final piece. It can impact how colours appear, whether you can write on the surface, and how professional or organic it feels.

🧠 Tip: Want your takeaway menu to fold easily and show off vibrant colours? Go for a 150gsm gloss. Printing a luxury gift voucher? Try a 350gsm uncoated with gold foil.

🆚 Gloss vs Silk vs Matte – Which Should You Use?

Not sure whether to go with gloss, silk, or matte? It all comes down to the feel you’re after, the type of content you’re printing, and how it’ll be used. Let’s break down the pros and cons.

• Gloss → Best for posters and photo prints – vibrant and high-shine, but tricky to write on.
• Silk → Ideal for brochures or leaflets – balances colour with readability.
• Matte → Perfect for notepads, forms, or invitations – natural texture and easy to write on.

📌 FAQ: What’s the difference between coated and uncoated paper?
Coated paper (gloss/silk) has a seal that enhances colour and sharpness. Uncoated paper soaks in ink more naturally and is easier to write on.

🤔 How to Choose the Right Paper

Every print job is different – so think beyond looks. Ask yourself:

• What’s the purpose? A business card should feel solid. A folded flyer should be light enough to crease.
• How should it feel in hand? Smooth and modern (silk)? Or natural and textured (uncoated)?
• Will it be written on? Use uncoated if people need to jot notes or sign it.
• Does it align with your brand? Bold and corporate? Sleek and minimalist? Ethical and handmade?

📄 A Quick Note on Paper Sizes

Paper sizes in the UK follow the A-series system – the most common being A4 (210mm x 297mm), which you’ll recognise from standard documents. Each size halves the one above it:

• A0 → Poster-sized
• A1/A2 → Large format print
• A3 → Folded menus or posters
• A4 → Most brochures and info sheets
• A5 → Flyers, leaflets, compact brochures
• A6–A7 → Postcards or invites

Choosing the right size is just as important as the weight – especially when posting, folding, or designing for impact.

🖨️ Why It Matters (More Than You Think)

A well-designed layout can be let down by the wrong paper choice. Likewise, even a simple design can feel high-end if printed on quality stock.

At Media Village, we’ve helped businesses across Lancashire turn basic print briefs into tactile brand moments – from elegant school brochures for Stonyhurst College to bold signage for Hyndburn Council.

We offer a full suite of commercial print services to support everything from marketing materials to high-volume campaigns. Your paper choice becomes part of your brand story. Let’s make sure it says the right thing.

📞 Need a Hand Choosing?

Whether you’re printing 100 leaflets or launching a full marketing campaign, we’ll help you pick the right paper for the job – and the impression you want to make.

Our print experts can guide you through every options, from GSM and finish to format and folds.

Get in touch for a free sample pack or a quick quote – we love talking paper.

🔍 FAQs About Paper Weights and Finishes

Paper terminology can be surprisingly complex – from GSM to gloss to coated stock. Below, we’ve answered some of the most frequently asked questions to help demystify the jargon and guide your next print project.

What is the most common paper weight?

Most everyday documents are printed on 80–100gsm paper – light, flexible, and cost-effective.

Is heavier paper always better?

Not always. Heavier stock feels premium but may not fold well or suit long documents. Match the weight to the use.

How can I check a paper’s weight?

Look for the GSM rating – it’s usually printed on the packaging or listed in the spec sheet. You can also compare it to a known sample.

What GSM is best for business cards?

350–450gsm is standard for high-quality cards. Anything lighter can feel flimsy.