Velocity Safety, a specialist in health & safety compliance, installations, and inspections, approached us at the very start of their digital journey. With a brand-new domain and no organic presence, they needed to establish credibility fast in a competitive, compliance-driven market. The goal was simple: build visibility from scratch, generate qualified leads, and prove our SEO services could deliver commercial value in a highly technical niche

Launching SEO on a fresh domain comes with hurdles:

• Zero visibility: No indexed keywords, no traffic, no backlinks.
• Technical complexity: Services covered specialist areas like PSSR 2000 examinations, HAV testing, and LEV inspections – terms with low search volumes but high compliance intent.
• Conversion bottlenecks: The existing landing pages lacked structure, content depth, and trust blocks, meaning even paid campaigns were underperforming.
• Competitive market: Competing against established compliance firms with long SEO histories.

Velocity Safety needed a strategy that went beyond “best practices” – they needed SEO that built authority, fast.

Let’s Talk SEO Strategy

We deployed a technical + topical authority strategy designed to accelerate visibility and leads:

• Technical SEO foundations – Cleaned indexation issues, set correct schema, removed irrelevant ecommerce pages, and built an HTML sitemap.
• Landing page overhauls – Rebuilt service pages with conversion-driving structures: banners, USPs, process steps, FAQs, and CTA blocks.
• Semantic content strategy – Created blogs and guides targeting compliance queries such as “What is pendulum slip testing?” and “How often should a CAT & Genny be calibrated?”, positioning Velocity as a trusted authority.
• Local SEO signals – Optimised the Google Business Profile, expanded custom services, published regular posts, and rolled out local service area pages for fire extinguisher servicing.
• Link acquisition – Secured trusted business directory citations and leveraged supplier/partner backlinks to establish authority.

The focus wasn’t just on rankings – it was on creating pages and assets that Google could trust and prospects could convert on.

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