Character Design

Characters That Bring Your Brand to Life

From mascots that live on your packaging to illustrated characters that carry a campaign, great character design is more than drawing - it’s about crafting a visual personality that connects. We create characters that reflect your brand’s values, speak to your audience, and work seamlessly across print, digital, motion, and merchandise

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Services

Our Character Design Services

Characters can become the face of your brand – instantly recognisable, emotionally engaging, and endlessly adaptable. Whether you need a one-off hero for a campaign or a full cast for ongoing marketing, we design with purpose, personality, and practical application in mind. It’s all part of our Creative Graphic Design Services tailored to your brand.

Brand Mascot Design

Develop a signature character that embodies your brand identity. We consider expression, posture, clothing, and colour to make sure your mascot feels authentic and versatile – from social media stickers to 3D models.

Campaign Characters

Create limited-run characters for seasonal promotions, product launches, or events. Designed to align with the tone, message, and creative direction of your campaign while leaving a lasting impression.

Illustrated Story Characters

For books, educational content, or branded narratives, we design characters with depth – considering backstory, relationships, and evolution across multiple scenes.

Character Systems and Casts

Sometimes one character isn’t enough. We can create a family, team, or full world of characters that work together across different marketing or educational materials.

Merchandising-Ready Artwork

Characters built with product applications in mind – from plush toys and apparel prints to mugs, stickers, and collectibles. Designed to look just as good in the real world as they do on screen.

Animation-Ready Characters

Need your character to move? We design with animation in mind – from vector rigs for 2D motion to model sheets for 3D animation.

Featured Projects

Proven Success Stories

Stonyhurst College

Stonyhurst College

2024
A cohesive brand and digital presence that honours centuries of heritage
Stockport Academy

Stockport Academy

2024
An illustrated mural that brings school to life
Sport England

Sport England

2024
Bringing the story of sport to life

Want a character your audience will love?

Benefits

Why Choose Media Village for Character Design?

Characters with a Purpose

We start by understanding the role your character plays – brand ambassador, product hero, campaign face – and design to maximise emotional connection, recall, and usability.

Built for Brand Longevity

Every choice – from palette to proportions – is made with your wider brand system in mind, so your character feels like it’s always been part of your identity.

Scalable, Adaptable, Future-Proof

We design in flexible vector formats, supply multiple poses and expressions, and plan ahead for animation, so your character works across every channel and evolves with your needs.

From Sketch to Screen, In-House

Our illustrators, brand strategists, and motion designers work together under one roof. That means your character arrives animation-ready, merch-ready, and brand-consistent – without passing through three different suppliers.

Practical for Every Medium

We make sure your character can be reproduced at a 10mm badge size and on a 10-metre banner without losing clarity or personality.

Complete Ownership, Zero Hidden Asset

You get all the master files, usage guides, and supporting assets you need – so you’re not locked into us for every future update (unless you want us there).

Graphic Design Success Stories

NICK Evans

Pumping Marvellous

“Media Village produce the creative assets for our campaigns every year and we can count on them to always hit the sweet spot.”

Our Process

How does it work?

Let’s work together

Start Your Character Design Project Today

We’ve worked with:

Have Questions?

Your Character Design Questions Answered

What types of characters can you design?

Everything from brand mascots and campaign heroes to illustrated story characters and educational guides.

Can you design in different styles?

Yes – from flat vectors to hand-drawn textures, we can match or create a style that suits your brand.

Do you handle animation too?

Absolutely – our in-house motion team can rig and animate your character for ads, explainer videos, or social content.

Can you make our existing mascot look better?

Yes – we can refine or completely refresh an existing design while keeping the core identity intact.

What file formats will we receive?

Vector formats (AI, EPS, SVG) for scalability, plus PNGs and layered PSDs for immediate use.

Do you offer merchandise-ready designs?

Yes – we can create print-ready files for apparel, packaging, and promotional items.

Can you create multiple characters for a campaign?

Definitely – we can develop a cast that works together visually and narratively.

Do you offer character design near me?

We’re based in Lancashire and work with clients across the UK, including Manchester, Preston, Burnley, and beyond.

Can you provide different poses and expressions?

Yes – we can create a full pose and expression library so your character can be used flexibly across campaigns and platforms.

Do you supply brand usage guidelines for the character?

We can include a full usage guide covering do’s and don’ts, colour references, sizing rules, and examples to keep your character consistent.

Can you adapt the character for seasonal or special campaigns?

Absolutely – we can create seasonal outfits, accessories, or themed variations while keeping the core design intact.

Can you make the character work across print, digital, and 3D?

Yes – we design with multi-platform use in mind, so your character works seamlessly whether it’s on a billboard, a website, or a product box.

Can you collaborate with our existing creative team?

Definitely – we can work alongside your in-house or external illustrators, animators, or marketing team to keep everything aligned.

Who It’s For

Character Design That Works for Your Audience

For Marketing and Advertising Teams

Create memorable brand mascots or campaign figures that people remember – and talk about.

For Product and Packaging Teams

Add unique, ownable characters that make products stand out on shelves and online.

For Publishers and Content Creators

Bring stories to life with characters that feel real and stay consistent across every chapter or edition.

For Event Organisers

Design mascots or guides that enhance visitor experience and boost brand engagement before, during, and after the event.

For Agencies Needing a White-Label Partner

We deliver original, brand-ready characters you can present as your own, meeting your deadlines without compromising creativity.

Works Well With

Combine with other services for even greater impact

Motion Design

Bring your characters to life with animation for ads, social campaigns, or events.

Read More

Packaging Design

Make your characters the star of your product packaging to boost shelf appeal.

Read More

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