A 30-second marketing video is priced around the work needed to create it: planning, filming, editing and the finished versions you require. Its short runtime does not determine the production budget.
Our video production services include filming at £450 + VAT for up to five hours or £700 + VAT for up to ten hours. Editing is charged separately at £560 + VAT per eight-hour day. These rates provide a starting point for budgeting, with the complete quote agreed around your brief.
30-second video costs at a glance
- Half-day filming plus one editing day totals £1,010 + VAT.
- Full-day filming plus two editing days totals £1,820 + VAT.
- These are filming-and-editing calculations, not fixed packages or complete project quotes.
- Advertising spend is separate from the cost of creating the video.
If you are researching the cost of a 30-second TV advert, distinguish between producing the advert and paying to broadcast it. This guide covers production. Media placement, usage requirements and any additional work needed for the intended advertising channel should be discussed separately.
Jump to:
| Example budgets | What affects the price? |
| Video formats | Packages and deliverables |
| Comparing quotes | Pricing FAQs |
Example Filming and Editing Budgets
The calculations below use Media Village’s confirmed rates. They show how filming and editing time combine, without assuming that every 30-second video needs the same resources.
| Filming allocation | Editing allocation | Combined cost excluding VAT |
|---|---|---|
| Up to 5 hours: £450 | One 8-hour day: £560 | £1,010 |
| Up to 10 hours: £700 | One 8-hour day: £560 | £1,260 |
| Up to 10 hours: £700 | Two 8-hour days: £1,120 | £1,820 |
These are illustrative allocations. They do not guarantee a particular video, number of edits or turnaround. Detailed creative development, additional crew, paid talent, location hire, specialist requirements and extra travel may increase the total quote.
Our filming rates include basic shoot planning, one videographer, camera equipment, standard lighting and audio, direction during filming and travel within Lancashire. Setup and pack-down take place within the booked time. See our full video production cost guide for inclusions and wider project budgeting.
Why Can a 30-Second Video Require a Substantial Budget?
A short advert might need several scenes, carefully timed product shots, a presenter and animated graphics. An interview-led promotional clip could use one contributor and footage captured at the same premises. Both last 30 seconds, but the production requirements differ.
The main cost drivers are:
- Creative development: concept, script, storyboard and shot planning beyond basic preparation.
- Filming: contributors, locations, setup, crew and time needed to capture the material.
- Post-production: footage selection, editing, sound, colour correction, graphics and animation.
- Versions: alternative openings, captions, aspect ratios, languages or calls to action.
- Usage: music, talent and other licensing requirements for the intended placements.
For B2B videos, allow time to agree technical wording and arrange access to products, processes or specialists. A clear message and nominated approval contact help keep the production organised.
How the Video Format Changes the Scope
Social media and interview-led clips
A focused message, one accessible location and available contributors can keep filming straightforward. For social media videos, agree vertical formats, captions and any alternative edits before the shoot.
Product demonstrations and promotional videos
Showing a product in use may require several setups, close-ups and supporting footage. Prepare the product, demonstration and key features in advance so the filming schedule accounts for what viewers need to see.
Digital adverts and TV commercials
Adverts may need more detailed scripting, casting, art direction and production planning. Tell the team where the advert will run before requesting a quote so the brief can account for placement, delivery and usage requirements. Paid distribution is a separate budget.
Animation-led videos
Animation is scoped around design and production work rather than filming hours. Motion graphics using existing assets require different resources from bespoke illustration, character animation or 3D modelling. Our 30-second animation cost guide covers this format separately.
What Should Your 30-Second Video Package Include?
Agree the finished assets before production begins. “One 30-second video” could mean a single widescreen file or several versions for different campaign placements.
- The main message, audience and call to action.
- The number and length of finished edits.
- Landscape, portrait or square formats required.
- Captions, subtitles, graphics and branding.
- Alternative openings or calls to action.
- Review rounds and delivery arrangements.
Changing the aspect ratio can require reframing footage or rearranging graphics. Alternative messages may need different footage. Planning these requirements early helps the team capture suitable material and allocate editing time.
Can One Shoot Produce Several Short Videos?
Yes, depending on the schedule and editing budget. One session could capture interviews, workplace footage and product demonstrations for a main promotional video and shorter clips.
Plan the messages together and prepare contributors before filming. Reusing footage can reduce the need for separate shoots, while each additional finished edit still requires post-production work.
How to Compare Quotes for a 30-Second Video
Compare the production scope alongside the price. Check filming hours, crew, planning, editing, deliverables, licensing and any costs excluded from the quote.
Media Village normally includes two amendment rounds, with further amendments quoted individually. The first edit is typically ready within 5–10 working days after filming, depending on complexity and the number of deliverables. The complete schedule is agreed around planning, filming, feedback and final approval.
Frequently Asked Questions
How much does a 30-second marketing video cost?
The price depends on the production scope. Using Media Village’s rates, half-day filming plus one editing day totals £1,010 + VAT, while full-day filming plus two editing days totals £1,820 + VAT. These are illustrative filming-and-editing calculations, not fixed packages or complete project quotes.
How much does a 30-second TV advert cost?
Separate the cost of producing the advert from the cost of broadcasting it. Production depends on the creative brief, filming, editing and delivery requirements. Airtime requires a separate media quote, so a production estimate does not tell you the total campaign cost.
Is a 30-second video cheaper than a longer video?
It can be, but runtime alone does not determine the price. A short advert involving several scenes, actors and animation may require more work than a longer interview filmed in one location.
Does the production price include advertising spend?
No. The filming and editing figures in this guide cover production time. Payments to run the video on advertising platforms or television are separate.
Can you create a short video from existing footage?
Yes. Media Village can assess your footage and the intended message, then quote for the editing and additional work required. Suitable existing material may reduce the need for new filming.
Plan Your 30-Second Marketing Video
Tell us what the video needs to communicate, where it will appear, your deadline and which footage, brand assets or contributors are already available.
Our Lancashire creative agency brings together in-house video production, editing, animation and branding support. We can recommend a production approach and agree the finished content within a clear project quote.
