PPC Campaigns Built for Clicks, Conversions – and Common Sense
We’ve seen too many businesses waste money on bad ads. That’s why our PPC team focuses on doing the basics better - laser-targeted keywords, clean account structure, and smart optimisation. Based in Lancashire, trusted across the UK - we keep things grounded and results-focused
Trusted by:
Services
Our PPC Services
Looking for a PPC agency that actually pays attention to your account? We don’t just hit ‘boost’ and walk away. Media Village builds paid campaigns that reduce wasted spend, sharpen your targeting, and bring in the right clicks – not just the most. Whether you’re running Google Ads, Meta campaigns, or testing YouTube and TikTok, we help you make the most of every penny. Smart targeting. Clear reporting. Zero autopilot – backed by our experience as a trusted PPC Agency Lancashire.
Google Ads Management
From Search and Shopping to Performance Max and Display, we manage Google Ads campaigns that work hard across the funnel. We fine-tune bids, optimise assets, and stay on top of your negatives – so your spend goes towards conversions, not clicks.
Meta Ads (Facebook & Instagram)
Still guessing what your Meta ads are doing? We build smart, creative-led campaigns across Facebook and Instagram that align with your funnel and audience intent. Whether it’s retargeting or new customer acquisition, we cut through the noise and focus on performance.
YouTube Ads
YouTube is more than just brand awareness – it can drive serious leads and sales. We script, target, and manage YouTube Ads designed to stop thumbs, build interest, and feed your funnel. Fully integrated with your wider PPC or content strategy.
TikTok Ads Strategy
Fast, fun, and scroll-stopping. TikTok Ads give you massive reach – but only if your creative and targeting are on point. We help brands show up authentically on TikTok while still keeping an eye on conversions and ROAS. Performance, not just vibes.
Landing Page Optimisation
The best PPC ads fall flat without the right landing page. We design, build and optimise fast-loading, conversion-focused pages that match your offer, message, and intent – cutting bounce, lifting results, and turning clicks into customers.
Performance Max With Actual Oversight
Google’s automation can be powerful – or painfully wasteful. We don’t just “let it run.” We control asset groups, optimise feeds, monitor placements, and stay hands-on to ensure Performance Max is working for you, not just for Google.
Product Feed Optimisation
Whether you’re running Google Shopping or Instagram Catalogue Ads, your feed is everything. We clean up titles, structure attributes, and sync your listings to show up when it counts – and look good when they do.
Real Attribution, Not Just Clicks
It’s not enough to say “ads are working.” We install proper tracking, call analytics, and UTM tagging so you know exactly what’s driving results – from phone calls to form fills. Clear ROI. No assumptions.
Cross-Channel Strategy
Your paid performance improves when every channel is talking to each other. We sync your campaigns with SEO efforts, GMB visibility, and social proof – so your ads show up better, cost less, and convert more. It’s not just PPC. It’s the full picture.
Featured Projects
Proven Success Stories
Velocity Safety
Velocity Safety
Uni You
Uni You
ECG On-Demand
ECG On-Demand
Want to be our next success story?
Benefits
Why Our PPC Approach Actually Works
Other SEO Agencies
We Prioritise the Metrics That Matter
Click-through rate doesn’t pay the bills – enquiries and sales do. We optimise every campaign around what matters most to your business, whether that’s phone calls, sign-ups, purchases or footfall. If it doesn’t move the needle, we cut it.
Hands-On Management (Not Set and Forget)
We don’t dump your budget into smart campaigns and walk away. Every ad account is actively monitored, tested, and fine-tuned. That includes search terms, bid adjustments, audiences, extensions, and ad copy – all updated regularly to improve performance.
We Actually Remove Wasted Spend
Negative keywords? We stay on top of them. Bids that never convert? Gone. We constantly trim wasted spend and reinvest into what works. Our clients often see better results on the same budget – or even less.
Cross-Channel Thinking from Day One
We don’t see PPC in a vacuum. If the SEO team has revamped your Google Business Profile, we’ll roll out location extensions. If your brand tone is changing, we’ll rewrite your ads to match. Your whole funnel matters – not just the ad click.
Data-Backed, But Human-Led
We love data – but we don’t blindly follow it. Every campaign decision is reviewed by a strategist who understands nuance, customer psychology, and your business goals. Our job isn’t just to feed Google – it’s to drive growth.
Marketing Success Stories
Let’s work together
Free Audit. Real Strategy. No Strings Attached
We’ve worked with:
Is PPC really worth it for small businesses?
Absolutely – if it’s set up properly. PPC gives you instant visibility in front of high-intent searchers. We make sure your budget goes toward clicks that convert, not just impressions that look good in a report.
How quickly will I see results from PPC?
You’ll usually see meaningful results within the first few weeks – especially if your campaigns were underperforming before. We front-load our optimisation, so expect quicker wins, cleaner data, and faster insights.
What makes your PPC approach different from other agencies?
We’re not here to impress Google. We’re here to grow your business. That means fewer broad match traps, no set-and-forget campaigns, and zero pointless reports. Every penny is tracked, every ad is tuned.
Will I get to review the ad copy and keywords you use?
Yes – you’ll always have visibility over what’s running and why. We’ll walk you through our strategy before launch, and you’ll get regular updates (in plain English) showing what we’re testing, improving, and scaling.
Do you offer PPC services near me in the North West?
We do. Our team supports businesses across Lancashire, Manchester, and the wider UK. Whether you’re running local service ads or scaling eCom campaigns nationally, we tailor your strategy to your region, audience, and goals.
How much does PPC actually cost?
Our fees are transparent and tailored to your scope. Smaller campaigns might start from £600/month, while national multi-channel campaigns can go above £2,000. You’ll always know exactly what you’re getting – no padding, no percentage cuts.
Can you manage both Google Ads and Meta Ads together?
Yes – and we should. Managing both channels together means your audience gets a consistent experience across search and social. Plus, we can spot cross-platform insights and reduce wasted spend across the board.
How do you stop PPC budgets from getting wasted?
With active management. We constantly review search terms, refine audiences, remove underperforming placements, and optimise bids. Our goal is always more leads for less money – not bigger spends for bigger fees.
What does a good PPC strategy actually include?
It should cover:
- The right platform (Google, Meta, TikTok, etc.)
- Ads that match user intent
- Smart targeting and constant refinement
- Clear conversion tracking
- Cross-channel alignment with your wider marketing
Who It’s For
The Businesses That Get the Best Out of Us
Local Businesses That Rely on Enquiries
If your business depends on a steady flow of calls or form submissions – whether you’re a plumber, dentist, estate agent, driving school, or private clinic – we’ll help you run local campaigns that convert. Think call extensions, location targeting, and keyword strategies tailored to service-led searches.
E-Commerce Stores With Wasted Ad Spend
Running Google Shopping, Performance Max, or dynamic remarketing campaigns? We’ll help you cut wasted budget, optimise your product feed, and focus on the SKUs that actually drive margin. No more guessing – just structured, ROI-led optimisation.
Founders Who Want Visibility Fast
If you’re launching something new and need to hit the ground running, paid search gets you seen fast. We build smart, tightly focused campaigns to generate immediate traction – while still supporting long-term brand growth and organic visibility.
Marketing Managers Who Need Ad Support
Already managing socials, email and content in-house? Let us take PPC off your plate. We’ll build and optimise your campaigns around your goals – without stepping on your brand. From creative tweaks to conversion tracking, we integrate cleanly with your current workflow.
B2B Brands With Long Sales Cycles
Selling software, services, or anything with a longer conversion path? We’ll help you balance lead gen with strategic remarketing – using gated content, form tracking, and funnel-aligned messaging to warm up high-value prospects over time.
Businesses Burned by Broad Match Nonsense
Had a bad run with lazy account builds? You’re not alone. We’ll audit your setup, tighten up targeting, and make sure your budget goes where it should – not to irrelevant clicks or inflated CPCs. You’ll know exactly what we’re doing, and why.
Brands That Care About ROI, Not Just Reach
We’re not here to chase vanity impressions. If you care about cost per enquiry, ROAS, or lifetime value – and want someone who’ll optimise towards that – we’re in your corner. Performance-first, not performance-theatre.
Works Well With
Pair PPC with These Services for Even Bigger Results
Blog
Latest Marketing News
Why the Best Agencies Diagnose Before They Prescribe
Why the Best Agencies Diagnose Before They Prescribe
Your Marketing Channels Aren’t Competing. Your Competitors Are.
Your Marketing Channels Aren’t Competing. Your Competitors Are.
The Most Dangerous Question in Marketing: “What Should We Do Next?”
The Most Dangerous Question in Marketing: “What Should We Do Next?”
Why Your Rivals Rank Higher Than You Even When Their SEO Looks Worse
Why Your Rivals Rank Higher Than You Even When Their SEO Looks Worse
Topical Authority Is Directional
Topical Authority Is Directional
Why Google Tests Trust Before Granting Stable Rankings
Why Google Tests Trust Before Granting Stable Rankings
AI Content Works – Until It Doesn’t
AI Content Works – Until It Doesn’t
Modern SEO: Why Authority Is Now Structural
Modern SEO: Why Authority Is Now Structural
How We Think About Marketing Strategy
How We Think About Marketing Strategy
What Being Closer to Customers Taught Us About Better Marketing
What Being Closer to Customers Taught Us About Better Marketing
